Associate Brand Manager, Popsicle Operations

Job description

Background & Purpose of the Job

This is an exciting opportunity to join the Popsicle brand team. Popsicle is an iconic brand in the US and is one of the most fun brands in Unilever's ice cream portfolio. In this role, you will work with the team to build upon Popsicle's strong positioning in the market and drive the brand's business results.

You will have an opportunity to make history for one of our most iconic brands in a fast-paced, cross-functional environment – Popsicle is expanding its portfolio with an exciting new range launch in 2018!

Who You Are & What You'll Do

Key Responsibilities:

· Work with the Brand Manager to deliver brand profit and loss and market share results
· As a project leader, partner closely with cross-functional teams (Supply Chain, Sales, Operations, Finance) to manage operations
· Lead forecasting, budgeting, tracking of market demand and marketing investment
· Together with the Brand Manager, lead agency teams through ice cream season to deliver media campaigns
· Drive the digital agenda for Popsicle in a highly volatile and competitive environment

Key Activities:

· Design and execution of brand campaigns/activations
· Manage agency and brand team meetings and communications
· Assist Brand Manager to develop briefs for shopper marketing assets
· Manage production and deployment of assets with shopper marketing agency
· Create customer-specific strategies for key retail channels
· Execute retail optimization programs, including management and tracking of customer sell-in and ongoing execution as well as managing relationships and projects with Category Management, Customer Development and field teams
· Manage platform budget and legal approvals of contracts
· Assist Brand Manager in identifying future business development opportunities
· Conduct market research & analysis to guide business decision making

You're a born leader: You'll work closely with business partners and agencies – and will inspire and mobilize cross-functional teams to get things done

You're a strategy guru: You'll make trade-off decisions both for short-term and long-term initiatives; critical thinking and ability to prioritize and make a call are essential

You're a dot connector: You'll influence go-to-market execution end-to-end – from refining media assets to prioritizing execution channels to customer story-telling – and will need to partner with colleagues throughout the chain of activities

You love to win, and have fun doing it: The ice cream category is fiercely competitive and still the epitome of fun; a competitive, fun-loving spirit will find the role incredibly rewarding

You're a changemaker: The only thing constant in marketing today is change – you will be an agent of change toward future-proofing our brand

What You'll Need To Succeed

Key Qualifications :

· Experience launching new projects with an internal cross-functional team and an inter-agency team
· Strong creative mindset
· Digital marketing experience
· Strong bias for action and desire to build brands through competitive response and market challenges
· High comfort with details, numbers and tracking
· Strong analytical skills
· Competitive spirit and a desire to win in the market

Requirements:

· Bachelor's Degree required, MBA preferred
· 3+ years of experience within any TWO of the following disciplines: Brand Building, Brand Development or Sales/Customer Marketing; ideally 2 years of experience in Brand management

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law .

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.