Assistant SMM Manager/购物者营销助理经理

Job description

Position Overview

This role will support Omni-channel SMM manager to build a winning omni channel customer/shopper marketing solutions for Knorr category and designated brands, including ideation, implementation toolkits, selling story and big events. Manages the execution of designed market activation programs and actions within offline&O2O channels; supports the translation of brand plans into effective market activation; assists in partnering with stakeholders to increase market activation; supports successful activation of programs and initiatives to achieve targeted value and growth objectives.

Position Responsibilities

1. Plan channel shopper marketing activities

• Generate powerful shopper insights of responsible category and customers

• Lock annual shopper marketing calendar and with sales team and customers.

• Plan 360 shopper marketing activities through whole path to purchase

• Design activities’ KV, theme, mechanism and got alignment and support from Sales and CCD team.

• Build omni-channel connection communication in each activity.

2. Land shopper marketing activities in responsible customers

• Ensure all activities meet sales, ROI, omni connection and other KPI.

• Closely corporation with relevant Sales teams to lock DM, scope, mechanism and POSM.

• Organize logistic with ISV team to ensure on-time material delivery with quality.

• ROI control of each activity and manage agencies.

3. Propose issue and opportunity to responsible customers

• Conduct data analysis and provide feasible recommendations and review based on insights and activities.

• Communicate with customer to deliver the business evaluation.

• Provide ad hoc service based on customer requirement

• Share best practice internally.

Job Requirements:

- FMCG Trade marketing experience/SMM or Key Account management experience at least 3 years;

- Key Account management experience and EC/O2O experience are plus

- Creative, proactive and open-minded;

- Logical thinking with strong analytic power (data sensitivity);

- Presentation skill, communication skill, conflict management;

- Fluent at spoken English and English writing.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.