Assistant Manager CD Operations

Job description

Company Profile:

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. Over half (57%) of the company's footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's, PG Tips, Ben & Jerry's, Marmite, Magnum and Lynx. Our Unilever Sustainable Living Plan is our blueprint for achieving our vision to double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact. The Plan sets stretching targets to achieve by 2020 and includes how we source raw materials and how consumers use our brands. The scale of our ambition means that we are finding new ways to partner with others in business, government and society.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That's why our purpose is ‘to make sustainable living commonplace'.

Departmen t: CD

Job Position: Asst CD Operations Manager

Reports to: Country Manager

Location: Kuwait

Main purpose of the role:

1 . Drive volume growth achievement by translating country level category plans agreed with CCD into implementable brand / CPG / SKU level, channel-wise action plans on monthly basis

2. Deliver T/O at Category & company level

3. Ensure implementation and adherence to all elements of Category Channel Strategy

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Market input into the creation of Channel Strategies

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Implementation of channel strategies

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Receive Score card feedback and ensure corrective action

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Analyze EPOS for MT and put corrective action to regain lost share at category and brand level. In addition to FCS for GT and suggests plans for progressive improvement.

4. To provide a robust value added interface between Category Managers and Channel Managers, by taking on the accountability of the following functions –

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-Forecasting

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-Activity planning and cycle brief by channel (Trade, local schemes)

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-Support Budget management being central, ad hoc and local (i.e. visibility, thematic flyers)

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-In-depth data analysis - BW/ SAP and Retail Audit where available

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-Track and monitor implementation of all activities (Ours and Competitors)

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-Plan, rollout and track innovations by SKU and outlet type vis a vis targets set

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-Monitor and put action plan to mitigate SLOBs, scoas and Near expiry in both trade and WH along with channel mgrs.

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-Insure promotions OTIF and work out contingency plans with CCD and SC when risk arises

5 .Roll out SM activity including management of budgets and drive objectives connected with brand/Customer JTBD

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- Assist in developing local activations based on local shopper need and customer calendar theme.

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- Ensure OTIF implementation of all designated activation (Local /Central)

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- Assist SM and marketing team in their activations i.e. (Production/Promoter deployment/Prize etc)

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-Drive Joint business plans with key stake holders. (Gold customers)

6. Assist the Shopper marketing (SM) team in category related projects including Perfect Store, CATMAN and other special projects, BBIS,

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Lead the PS assortment and stores selection prior to rolling out Smollan project by SM

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Assist the global CD IT and CD central of excellence to roll out Lever Edge in the countries and work out details with the distributor and local team

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Manage all reports at country level (Trade activity plan, Daily sales report, Category and CPG analyzer, etc.)

Main accountabilities:

1 . Achieve IMS, distributions and visibility targets for UL categories in all the channels

2 . Develop and implement appropriate in-market trade schemes and promotions to achieve category objectives.

3 . Actively monitor competitor's activities and suggest / implement suitable action.

4 .Provide sales forecasts in line with sales trends and sales plan.

5 .Responsible for developing detailed Innovation implementation plans by channel. Ensure relevant briefing for all channel teams and provide necessary support to ensure swift roll out.

6 .Accountable for the effective management of the support expenditure budget for the categories managed.

7. Planning and forecasting:

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Responsible for yearly targets by brand, to be detailed out by month, by channel.

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Plan relevant activities to trigger volume drivers for each brand, for each channel, by month, Jointly with Channel.

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Raise APs' and obtain necessary approvals from UL for these activities.

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Based on market trends and activity plans, provide a SKU level forecast on a rolling basis to UL MSO team, after agreeing with central cat ops team

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Forecast accuracy and bias to be met along with monthly target realization

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Support Channel Manager – Key Accounts in planning account specific activities to achieve country level

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Category objectives, joint with Channel Manager - Key Accounts.

8. Implementation brief:

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Prepare a detailed brand-wise, channel-wise implementation brief, every month. This should detail out the status

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to date, areas for improvement, the specific action that needs to be taken and the measurement thereof for every

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channel and brand. Specifically, in the case of Key Accounts, this should be at account level detail, jointly with

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Channel Manager Key Accounts.

9 . Tracking and reporting:

Set up a system of tracking and reporting of MIS and KPIs, which

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is as much as possible IT and standard driven, thus requiring little manual intervention.

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User friendly with as little load as possible on the sales staff.

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Consolidation of relevant trackers and reports to be forwarded to UL and local management with specific issues and call for action.

10. Support expenditure item management:

Singularly accountable for the effective management of the support expenditure budget for the categories managed. This means, raising of all APs, obtaining necessary approvals, tracking, closure and appropriate evaluation of critical activities in line with UA Corporate requirements.

11 . Innovation:

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Responsible for developing detailed implementation plan by channel, by outlet, by week.

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Ensure relevant briefing for all channel teams and provide necessary backup to ensure swift roll out.

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Ensure pre-planning in terms of obtaining relevant details for advance listing in all Key Accounts.

12 . Customer Marketing/Trade Category:

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Own and lead all relevant compliance for the connected function including budgets as mentioned above- (Plan/Develop/Execute/Review)

13 . Promotions and POSM:

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Responsible for delivering all relevant category promotions to the Channel Managers with least disruption, i.e. agreed quantities at the agreed time.

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Solely responsible for procurement, allocation, pushing for execution, tracking and re-ordering of POSM for all relevant categories.

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Central Promotions:

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Agree promotional idea and allocation at planning stage.

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Apportion promotion volumes by channel for the specific market as per AP objectives.

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Implement to maximize the effectiveness.

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Provide the necessary feedback for evaluation.

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Local co-packing as necessary.

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Local promotions:

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Strategic and tactical planning and implementation of local promotion activities:

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By brand

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By channel

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By customer

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Local co-packing as necessary.

Key Relationships:

Within the Company:

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Channel Managers

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General Manager

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Commercial dept.

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IT department

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Customer service team

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Logistics department

Within UA:

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Customer Marketing dept.

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Supply Chain dept.

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Commercial dept.

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Local partners.

Outside UA:

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Key customers

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Third party co-packers

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Promotion handling agencies

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POSM printing companies

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Local authorities e.g. Municipalities, Chamber of Commerce, etc.

To Apply:

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