Assistant Brand Manager - Spreads
Graduate job Karachi (Karachi District) Bachelor's Degree Marketing
Job description
Place In Organization
Position reports to Brand Manager
Overview of the company:
Unilever is one of the largest FMCG companies in Pakistan. The marketing functional is broadly divided into Home & Personal Care (HPC) and the Foods Division. Within HPC, we operate in multiple categories including Hair, Skin Cleansing, Skin Care and Laundry which include big brands such as Sunsilk, LUX, LifeBuoy, Vaseline and Surf excel among many others. Within Foods, we operate in categories such as Ice Cream, Beverages (tea), Savoury and desserts. Big Brand names in Foods include Lipton, Brooke Bond, Walls, Knorr and Rafhan.
Key Objectives of the Job:
To strengthen Market Share, grow consistently and profitably
Key Responsibilities:
· Align cross functional teams on projects, regularly follow up with them on it
· Should be able to analyze data and identify issues and opportunities
· Micro manage key markets and channels and make an action plan accordingly
· Should have a good understanding of the media scenario in Pakistan and work closely with media, outdoor and digital agencies on media plans
· Coordinate with third parties/agencies for launches, events, activation
· Manage the P&L of the portfolio
· Work closely with brand development team on the strategy, innovation plan and communication calendar for the brands
· Should be flexible to travel and do regular market visits and consumer meets inorder to stay closer to customer and consumer
Key Relationships:
The job will require constant liaison with cross functional teams. Close interaction will take place with Brand development teams, Factory, Supply Chain, R&D, Category Operations, Customer Marketing teams as well as creative and sampling agencies. The candidate should be able to successfully influence and lead concerned stake holders for the achievement of overall objectives
Core Skills Required:
· Good interpersonal skills
· Should have strong bias for action
· A lot of empowerment will be given in this role hence the resource has to be good at accountability and responsibility
· Good at multitasking
Competencies:
· Should be able to analyze retail audit and consumer panel data
· Should have a good understanding of the media landscape of Pakistan
· A good understanding of P&L to be able to work on pricing scenarios with commercial and at the same time work with supply chain on controlling costs
Minimum requirements
Education: Bachelor's Degree Required, MBA preferred
Experience: At least 2 years of brand management