Assistant Brand Manager Lifebuoy

Job description

ABM Skincleansing

Responsibilities include:
· Managing brand operations of the skincleansing portfolio
· Lead all promotional activities related to the brand
· Manage stock pipeline of any price or packaging changes
· Develop and execute consumer promotions

· Developing 2019 strategy for the portfolio within the context of the Skincleansing strategy
· Analyse building blocks for forecasted growth
· deep dive on product attributes and CVDs
· develop packaging and SKU strategy

· Gathering insights from the dust market (relating to consumers, customers and competitors) and cascading to the broader team

· Analysing brand financials and developing interventions to improve profitability

· Competitors Analysis- shadow costing, benchmarking with R&D, and building product improvement plans