Assistant Brand Manager - Comfort/助理品牌经理 - 金纺
Shanghai, CHINA Sales
Job description
Job scope:
1. Lead monthly business analysis report. Familiar with Nielsen, Kantar and etc systems for monthly business tracking.
2. Lead brand level communication and key assets delivery, and media plan. Include BCI, TVC, KV, POSM development; and monthly media planning & action.
3. Lead in-store activity to drive offtake, proactively lead in-store activation planning, crafting the ideas, set & lock instore activities closely with sales partners.
4. Key contact person for DT channel. Design & deploy channelized products, and activities.
5. Key contact for Comfort Core products in retail business. Define opportunities for core line business growth, and take initiatives to make plans happen.
6. Responsible for brand celebrity management.
Requirements on potential talent:
1. High commitment to work, strong resilience.
2. Business acumen and logic thinking.
3. Multi-task capability.
4. Sense of art.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.