Assistant Brand Manager

Job description

*** Job Descriptions:

- Assist in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities

- Lead innovation/activation projects deployment and the integrated activity schedule to ensure consistency with Brand Key Vision and Brand Vision Plan including communication strategy

- Monitor and evaluate brand performance to recommend, and execute appropriate ways to increase brand equity

- Identify solutions and make recommendations to improve effectiveness based on performance monitor

- Work closely with agencies (Advertising, Market Research, PR etc) to execute flawless brand experiences across touch points

- Deliver specific brand projects as per brand plan, eg. co-branding with a major retailer.

- Monitor budget spend and provide timely communication to relevant stakeholders on overspend / cash availability

- Partner with different functions (Customer Development, Supply Chain & Finance) for on-going projects, competitors, budget phasing, media plan tracking.

*** Job Requirements:

- Bachelor's Degree with Marketing Background is an advantage

- At least 2 years in Brand Marketing, Trade Marketing, Market Research in international companies

- Strong business mindset, analytical power and good communication skill

- Passion to growth and strong time management skill to work in a changeable environment, ability to manage workload and multiple projects

- Open-minded, innovative and result-oriented

- Fluent in English speaking and writing