Trade Marketing Senior Supervisor

Job description

Overview

Act as link between Sales & Marketing to create Channel and customers focused marketing activities and deliver the necessary, insights driven, selling tools to the field to optimize sales and presence

Responsibilities

·  Develop & execute brand Trade marketing calendar across all trade channels.
·  Work with Trade Channel managers to ensure CDA Brand funds are invested behind effective, aligned promotional activities. 
·  Represent sales function in the process of new product launches handling pipeline forecast under the supervision of Trade Marketing Manager.
·  Develop & Execute dedicated Brand In-store branding to increase visibility and improve brand presence.
·  Develop Promo Calendar by customer by month for all MT customers
·  Plan FY plan of (rentals + promo) to facilitate and lead with MT team contract negotiations
·  Lead on PCE & CFI Bundles creation starting from volume build-up to deployment in market.
·  Develop & Manage GTM for any new initiative launches / re-launch across the brand portfolio.
·  Track, Report, & analyze all relevant information and competitive activities across all trade channels and package and communicate it to management to take appropriate action. 
·  Planning and executing marketing calendar of particular trade channels such as Modern Trade & Key Accounts inline with Marketing Calendar to insure synergy between Trade Marketing activities and Consumer Marketing activities.
·  Transfer Knowledge and best-practices by acting as a mentor for other Trade Marketing assistants
Qualifications

·  Strong analytical skills and attention to details
·  Excellent Communication skills
·  Project Management
·  Good Presentation Skills
·  Priority Setting
·  Strong technical knowledge which includes industrial experience (FMCG field experience) and marketing/trade marketing technical knowhow.
·  University graduate and computer literacy (Windows application)
·  Demonstrated functional expertise with FMGG Company for a minimum of 5 years in a senior role.
·  Fluent in both English and Arabic.