Strategic Planner
Mexico City (Venustiano Carranza) Marketing
Job description
Overview
We Are PepsiCo
Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo Mexico is one of the most significant consumer product companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know a little more: PepsiCoJobs
Join PepsiCo, dare to transform.
Responsibilities
The Opportunity
This role will support in social creative, strategy, and content creation within the GBS Content Development Team for our North America Foods Portfolio. This person will be a social guru, responsible for helping to usher in best practices from across technology platforms and have an eye for identifying when something could be disruptive in the social space. This role will have responsibility across the full portfolio of Frito Lay and Quaker Foods North America brands.
Your Impact
As Social and Digital Strategist your responsibilities would consist of
· Support internal social initiatives that integrates media analytics and creative best practices for brands.
· Develop a social strategy for brands across the Frito Lay and Quaker Foods portfolio through close partnerships with key brand and insights stakeholders.
· Partner with outside agencies and technology platform partners to ensure proper execution and best in class learnings.
Qualifications
Who Are We Looking For?
· 3+ years experience in an agency or platform creative and media role.
· Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
· Proven collaboration abilities along with strategic thinking and creative development skills.
· Understanding of marketing strategy and ability to develop marketing tactics that deliver on brand objectives.
· Creative thinker who can bring a brand voice to life across marketing vehicles and develop breakthrough marketing ideas.
· Big picture, strategic thinking, coupled with results orientation; proven track record of strong tactical execution.
· Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way.
· Entrepreneurial mindset – willing to roll up your sleeves and creatively stretch budgets along with being a creator themselves.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
· Opportunities to learn and develop every day through a wide range of programs.
· Internal digital platforms that promote self-learning.
· Development programs according to Leadership skills.
· Specialized training according to the role.
· Learning experiences with internal and external providers.
· We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
· Financial wellness programs that will help you reach your goals in all stages of life.
· A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
· And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.