Shopper Marketing Manager, Large Format
Mississauga, CANADA Marketing
Job description
Overview
Shopper Marketing Manager, Large Format
What you can expect from us:
· Competitive compensation and comprehensive benefits designed to fit your unique needs
· A dynamic and inclusive culture that promotes you to bring your whole-self to work
· Inspiring positive change for people and the planet with sustainability goals
· A supportive team that will encourage your professional growth and development
Responsibilities
· Support accelerated growth at biggest Canadian retailers through the strategic planning and development of shopper marketing initiatives
· Lead the development of the Retail Media strategy for PepsiCo Foods in close partnership with PepsiCo Beverages, US media team and our Canadian media buying agency
· Elevate the insights based approach to shopper programing across the full path to purchase to win in the growing omni-channel landscape of CPG
· Partner effectively across all levels of leadership internally with a focus on brand and customer development and externally with our values partners
· Expertly manage your budget to maximize ROI across all initiatives
Qualifications
· 3+ years of relevant marketing experience, Retail Media experience a plus
· Experience developing and executing shopper plans that deliver ROI
· Demonstrates an ability to effectively manage multiple competing priorities, objectives and stakeholders while driving clear action plans win for the consumer, customer and brands
· Strong understanding of consumer and shopper insights and how to translate insight into actionable recommendations that deliver results
· Business a savvy, opportunity seeking team player even when dealing with obstacles in a fast-paced environment
· Proven track record for innovation thinking and complex problem solving
· Diligence in managing business fundamentals including budget management, post-game analysis, decision making that will maximize ROI and make necessary trade-offs to fuel growth
Why work at PepsiCo
At PepsiCo, you’re invited to be a part of a global team of innovators who make, move,
and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
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