Фахівець відділу з досліджень товарного ринку і поведінки покупців

Job description

Responsibilities

Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis.

·  Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations.
·  Categories situational assessments to reveal new opportunities for segments and PEP brands development.
·  Ongoing (analytical) support for Snack & Dairy Marketing Teams.
·  Annual planning process support
·  Price/ Promo Insights
·  Competitive intelligence
·  NPD performance analysis to drive effective innovation plans.

 

Consumer Insights: bringing the consumer perspective into decision-making.

·  Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication).
·  Research programs development to address business needs.
·  Managing external agencies for the execution of research projects.
·  Support of ongoing brand-health tracking

 

Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation  

·  Customer analytic
·  Ad-hoc shopper studies realization
·  ‘Category visions’ development to drive categories & PEP growth via a deep understanding of segments prospectives.
Qualifications

·  2+ years’ experience within a similar role / consumer insights / market research
·  Experience in managing qualitative and quantitative research.
·  Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
·  Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data.
·  Strong interpersonal skills; a collaborator and team-player.
·  Excellent organizational skills with a strong focus in managing details.
·  Strong skills in PowerPoint, Excel, Think Cell
·  English: Upper intermediate + (writing comments; presentation in English)