Manager - Global Insights

Job description

Responsibilities

·  Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace E.g. how do we build brand love in our campaigns OR is the impact of packaging on brand equity.
·  Working with technology partners to make meta analysis more efficient through automation/digitzation
·  Find ways to improve the meta analysis process by integrating multiple data points– be it in-house tools, desk research / learning reviews or anything else
·  Work closely with in-house analytics team to maintain ad testing and brand equity performance repositories to answer complex business questions as needed
·  Create a learnings library to synthesize insights from existing meta analysis
·  Inspire fresh thinking and cross pollination of best practices by developing a program to showcase Creative Excellence best cases quarterly in global insights forums.
Qualifications

·  Become the expert on the Ada and BMS methodologies and deliver on meta analysis projects as defined by the Pepsico Marketing leadership council that are critical to creative effectiveness and winning in the marketplace E.g. how do we build brand love in our campaigns OR is the impact of packaging on brand equity.
·  Working with technology partners to make meta analysis more efficient through automation/digitzation
·  Find ways to improve the meta analysis process by integrating multiple data points– be it in-house tools, desk research / learning reviews or anything else
·  Work closely with in-house analytics team to maintain ad testing and brand equity performance repositories to answer complex business questions as needed
·  Create a learnings library to synthesize insights from existing meta analysis
·  Inspire fresh thinking and cross pollination of best practices by developing a program to showcase Creative Excellence best cases quarterly in global insights forums.
·  Acts as Owner –Self starter and quick learner. Proactive, responsive, problem solver and excellent communicator.Ability to navigate ambiguous and completely new ways of working within PepsiCo
·  Customer Centric – Constantly innovates to create value through business impact leveraging Ada/Zappi platform data. .
·  Focuses & Gets Things Done - Pragmatic ability to balance need for process/discipline and embracing agile ways of working; always looks for ways to simplify workflow and reduce obstacles.