Global Trend Coordinator

Job description

Overview

We Are PepsiCo  

 

Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. 

 

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo Mexico is one of the most significant consumer product companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. 

 

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. 

 

Know a little more: PepsiCoJobs  

Join PepsiCo, dare to transform. 

 

Responsibilities

The Opportunity  

 

This individual in this role is responsible for customizing and integrating insights from our current social listening and quantitative digital research tools for the  application of the global PepsiCo trends framework, called Change Compass.  This includes managing, leveraging and developing customized digital tools to provide insights and trends for market level or global projects, collaborating with global or local partners to ensure needs are met, and leading or co-leading market presentations.  In addition, this role will develop and manage the Dynamic Change Compass platform.

 

Your Impact 

 

As Global Trend Coordinator your responsibilities would consist of

 

·  Quantative analysis and presentations, knowledge on household KPIs (i.e. penetration, frequency, intensity, conversion, etc)
·  Proficient in data analysis and data integration from different sources.
·  Manage, create and leverage customized dashboards leveraging tools like Global Monitor, market lenses, and a signals platform.
·  Collaborate with market, sector or global Insights counterparts to understand customization needs, such as in helping to create or update trends content.
·  Present Change Compass to various global PepsiCo teams, with confident delivery and ability to answer related questions.
·  Monitor content from agencies, such as categtory drivers, and the Trensition signals platform to bring relevant emergent trends into presentations by market.
·  Co-lead planning of larger workshops, such as trends prioritization workshops, with the Director of Trends for marketing, commercial functions, and insights in various sectors.
·  Assist in creating templates and scalable materials to aid teams in applying Change Compass themselves, or to speed the process by which presentations can be adapted for local use.

 

Qualifications

Who Are We Looking For?   

 

Education/Certifications:

 

·  Minimum Qualification: Bachelor Degree

 

Work Experience:

·  3-4 years of experience at a CPG company or insight agency, making an impact in a market research/insights/analytics, marketing, strategy, competitive intelligence or other similar function with demonstrated ability to manage projects in a complex environment.
·  Prior experience within consumer packaged goods preferred.
·  Power BI Advanced.
·  English Proficent is a must.
·  Softwares:Kantar World panel, Nielsen answers, Sprinkl, Brandwatch, Talkwalker, Social studio and Google Trends.

 

Skills/Capabilities:

 

·  Able to identify, understand, and  leverage multiple sources of insights to tell compelling stories that clearly articulate business implications and/or impact.
·  Adept at leveraging primary quantitative and qualitative research, and syndicated data to make business recommendations.
·  Solid verbal communication skills both 1:1 and with large audiences.
·  Design skills are a plus – there is a lot of work organizing content into easy-to-interpret, attractive deliverables.
·  A collaborator who is willing to ‘roll up their sleeves’ and collaborate to get the job done.
·  Passion for insights and human empathy – a drive to represent the voice of others. 
·  Ability to effectively collaborate, communicate and influence in a matrix environment.
·  Creative thinking and problem solving skills
·  Excellent written and presentation development skills.
·  Demonstrated ability to develop and cultivate relationships

 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. 

 

What can you expect from us:  

 

·  Opportunities to learn and develop every day through a wide range of programs.
·  Internal digital platforms that promote self-learning.
·  Development programs according to Leadership skills.
·  Specialized training according to the role.
·  Learning experiences with internal and external providers.
·  We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
·  Financial wellness programs that will help you reach your goals in all stages of life.
·  A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
·  And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.