Digital and Media Specialist

Job description

Overview

Are you interested in a career in Marketing in PepsiCo? 

Then now is the time to explore the opportunities of PepsiCo: join us as the next Digital and Media Specialist .

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Madrid/Barcelona is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

 

Your mission:

In this dynamic role, you will play a pivotal part in bringing the TCP (media & digital) strategy to life for the SWE (South West Europe) region, transforming it into compelling activation plans tailored to the unique characteristics of our markets, brands, and categories. Your mission is not just about following the strategy; it's about crafting and driving plans that resonate with brand objectives and captivate our audience.

To make this vision a reality, you'll be at the forefront, collaborating closely with your manager to shape, influence, and align strategic plans. It's not just about following a set path but actively defining and coordinating initiatives that inject innovation, foster synergy, and amplify efficiency. Together, we'll embark on a journey to not only meet but exceed the objectives set in the overall TCP capability agenda, making every plan a success story. Get ready to turn strategy into action, and let your creativity and strategic prowess shine!

Responsibilities

Your day to day with us:

· 
Ensure timely and excellent campaign launches by leading a comprehensive coordination of Digital and Media initiatives with individual brand teams, guaranteeing consistency across touchpoints and messages.

· 
Leverage Digital and Media marketing strategy by aligning strategies with each Brand's Jobs To Be Done.

· 
Collaborate with TCP managers to identify competitors, partners, and opportunity areas and propose activation plans and KPIs based on findings.

· 
Work closely with Creative and Media agencies and drive the final report for each campaign.

· 
Stay updated on trends and emerging technologies and provide recommendations for integrating new and innovative Digital and Media approaches.

· 
Contribute to the creation and updates of Websites.

Foster a one-vision approach (TCP) among marketing teams. Create a common language for developing successful plans, emphasizing business objectives in communication with business teams.

Qualifications

What will you need to succeed?

 

·  +3 years of relevant media, digital or marketing experience
·  Fluency in both English and Spanish
·  Strategic thinking combined with ability to execute on day-to-day operational matters.
·  Analytical skills to monitor KPIs, detect areas of improvement and find actionable, pragmatic solutions and develop plans.
·  Previous experience on Digital Projects, ideally within a large scale headcount and matrix based environment.
·  An inherent curiosity towards emerging trends in the realms of content, social media, and innovation