Consumer Insights Senior Analyst_PBNA Central Division

Job description

Auto req ID: 222863BR

Job Description

**POSITION CAN BE BASED IN CHICAGO,IL OR PLANO,TX**

PepsiCo’s Beverages North America Group (PBNA) is looking for driven, passionate, innovative and entrepreneurial individuals to be a part of our exciting Divisional Marketing growth agenda.
Working within a fast-paced and innovative environment, you will be challenged to achieve both business and personal growth through innovation and a high degree of ingenuity and responsibility.

PBNA’s Division Teams are responsible for developing and driving a nationally great, locally even better brand strategy for each of PepsiCo’s key beverage trademarks. The work includes building the strategic vision, setting the agenda and ensuring world-class execution to deliver results. The Consumer Insights Senior Analyst will be responsible for the execution, and analysis of learning plans related to PBNA’s Central Region.

Key Responsibilities:

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Deliver proactive, periodic teardowns on brand performance, leveraging scorecards & tools to diagnose the drivers of local portfolio, brand & innovation performance, including key outcomes, physical & mental availability levers

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Build human empathy within the division, leveraging toolkits and datasets to deliver brand support for growth categories (Sports Drinks, Tea, Coffee, Juice)

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Execute ad-hoc market geography insights support (e.g. geography performance by brand) to help fuel more effective divisional marketing & activation

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Lead the post measurement analysis of local brand marketing activities to evaluate the impact on sales/brand equity and inform future work, leveraging standardized tools/approaches

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Assist to identify the underlying insights that fuel the comms briefing process as well as pre-testing & validating the campaign using standardized approaches/tools

Qualifications/Requirements

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3 years of progressive experience in market research required; preferably in CPG

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B.A. in marketing, market research, business or other insights-related field required; MBA preferred

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Must be proficient using syndicated analytics tools (e.g. IRI, Nielsen scanner data)

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Advanced Excel and PowerPoint skills required

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Experience using syndicated national survey tools (e.g. Simmons) a plus

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Knowledge of Tableau and/or Social Listening analysis a plus

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Strong ability to problem-solve and seek alternative solutions to job tasks; generate fresh ideas

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Ability to transition from Insight-based findings to practical action-based recommendations

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Ability to work collaboratively with individuals across all levels/functions within the divisional marketing team

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Outstanding results orientation in a complex, matrixed environment

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Excellent written and oral communication skills

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Proven ability to prioritize workload and deliver on commitments in a fast-paced environment

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This position is limited to persons with indefinite right to work in the United States
** relocation assistance is NOT available for this position**

Relocation Eligible: Not Eligible for Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

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