Social Listening Insights & Analytics Sr Analyst

Job description

Overview

We Are PepsiCo

Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In

PepsiCo Mexico is one of the most important consumer products companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know a little more: PepsiCoJobs

Join PepsiCo, dare to transform.

Responsibilities

The Opportunity

The Social Listening Insights & Analytics Sr Analyst provides media monitoring, social listening, and analytical support to content creators in our top 20 markets. Through your impact, we will monitor in real-time the communication of our brands, analyze insights data, identify engagement opportunities, and improve our digital reputation. 

Your Impact

As Marketing Insights Analyst your responsibilities would consist of:

·  Monitor, analyze and report in real time on trends and issues related to PepsiCo, its products, brands, leaders, competitors, etc.
·  Generate daily brand audits and cadence reports around key areas of interest to the business and leadership group.
·  Quick turnaround on data reporting and insight contextualization
·  Media monitoring to detect headwinds and stay abreast of PepsiCo's media landscape and reputational needs.
Qualifications

Who Are We Looking For?

·  3+ years of experience in Social Listening & Insights
·  3+ years of experience in Crisis Management (Running crisis protocols) 
·  Strong verbal and written communication – English (B2-C1 Proficiency)
·  Proficiency in social listening monitoring and insight marketing tools (Google Analytics, Brandwatch, Sprinklr, Nielsen, Kantar, etc)

What can you expect from us:

·  Specialized training according to your role.
·  Opportunities to learn and develop yourself every day through a wide range of programs.
·  Flexibility program that allows you to balance your personal and professional lives.
·  Learning experiences with internal and external suppliers.
·  Recognition programs for seniority, behavior, leadership, and life moments, among others.
·  Financial wellness programs that will help you achieve your goals at all stages of life.
·  And because your family is also important to us, they can enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship Programs for your children, and Assistance Plans for different moments in life, among others.

We are an equal-opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability. We respect and value diversity as a workforce and innovation force for the organization.