Brand Manager - Snacks

Job description

Overview

Are you interested in a career in Marketing in PepsiCo? 

Then now is the time to explore the opportunities of PepsiCo: join us as the next Brand Manager for our Snacks category.

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Lisbon is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

 

Your mission:

As our Brand Manager, you will lead brand excellence while driving your strategic vision by analyzing platform evolution, market dynamics, and internal metrics. Collaborate with cross-functional teams, ensuring seamless project approvals and crafting impactful TV and digital approaches. Take ownership of budget control and offer valuable insights for strategic decision-making, ensuring local relevance in the implementation of multiple calendar events.

 

In this role you will work with our Snacks category and more specifically with Lay's, Ruffles, Doritos and our local brand, Pála Pála. Are you ready to go above and beyond? Get ready to join us!

Responsibilities

Your day to day with us:

·  Dive into the evolution of platforms under your responsibility, examining market dynamics, competition landscape, internal sales results, margins, and profits.
·  Assess product range and key consumer indicators (penetration, weight of purchase, loyalty, etc.) to identify gaps and opportunities for strategic advancement.
·  Collaborate closely with the TCP team to craft the best TV and digital approach for the brands under your care.
·  Ensure seamless project approval processes, liaising with Marketing, Finance, and Commercialization teams to align information and pre-approval requirements.
·  Facilitate weekly updates with the Spanish team, identifying opportunities for Portugal and ensuring open communication channels for unmet needs.
·  Provide essential support to your manager in crafting the strategic plan by conducting in-depth and comprehensive brand diagnostics.
·  Offer valuable insights and contributions to enhance the overall strategic vision.
·  Take charge of daily budget control, ensuring financial parameters are met.
·  Communicate effectively about savings and potential gaps, contributing to timely decision-making.
Qualifications

What will you need to succeed?

· 
Minimum of 3 years in Marketing, especifically on brand management and/or FMCG.

· 
Strong analytical and presentation skills

· 
Fluency in Portuguese and English. Spanish is highly valued.

· 
Project Management, Good prioritization and organizational abilities.

· 
Knowledge of Nielsen, Kantar or similar

· 
Creativity and ability to contribute with innovative ideas.