Assistant Marketing Manager, Core Value-added Hot; 市场助理经理，核心高价值热冲平台

Job description

Overview

Main objective: Drive VA existing portfolio(with value-added functional benefits) business growth (5 series and multi-grain)

·  Be responsible for product SPPD
·  Consumer centric thinking to drive re-novation & exsiting line trail
·  Prepare marketing related selling story for internal sales and external customer engagement
·  Hold cross function accountable for product line strategy and re-novation/ line extension strategy
·  Enhance efficacy of marketing activation (digital and in-store/off-line)
·  Explore performance marketing model with sales team (EC and offline) to effectively drive on-target communication and roll out to whole GCR marketing function
·  Lead A&M process management and timeline for related projects
Responsibilities

Portfolio and strategy deliveries:

·  Identify value-added functional beneftis line’s portfolio role base on decode consumer JTBD
·  Renovation and innovation for core line

Communication deliveries:

·  Drive field implementation by working with COSO/EC sales and trade marketing teams collaboratively
·  Drive omni-channel growth with communication and promotion
·  Explore media to shelf effective for offline, from mass communication to harvest in in-store
·  Develop media strategy including precise performance marketing and mass media communication, and ensure flawless executions
·  Co-work with EC team to develop Quaker’s penetration with efficiency improvement

Business deliveries:

·  Drive VA value-added functional beneftis line penetration by switch competitor cereal user to QKR
·  Improve core line GM for sustainable growth
Qualifications

·  Bachelor’s degree or above
·  Minimum 3 years marketing in FMCG industry and famillar with digital, social and mass media format
·  Strong execution capability on communication and channel activation
·  Well knowledge and interest on nutrition category is prefered
·  Strong analytical skills with process-oriented mentality
·  Strong organizational and project management skills
·  Experience with FMCG multi-national companies and/or ad agencies is preferred
·  Good English speaking, writing, and reading ability
·  Ability to work with different people and exert good organization impact with confidence
·  Self-motivated, disciplined, and able to manage ambiguity
·  Good ability to effectively manage ambiguity

Differentiating Competencies Required: 

·  Strong performance marketing capability to know how to build a new product from 1 to 10 with less than 3MM $ A&M
·  Good mass communication skill in both creative development and media mix