Assistant Brand Manager, Doritos Deploy

Job description

Overview

Are you ready to explore PepsiCo and be part of this iconic multinational?

 

PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.

Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?

Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.

 

We are looking for an Assistant Brand Manager to join our Marketing team based in Istanbul. The individual will be responsible for Assistant Brand Manager and directly report to Senior Brand Manager. The role will be temporary (12 months).

 

A Space to Be You

PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.

Responsibilities

·  Assists in developing and executing marketing TCP and promotional initiatives to profitably increase consumption within budgeted parameters,
·  Supports defining the brand’s packaging, advertising and promotion strategies and allocate the budget accordingly,
·  Accountable for projects that help deliver the brand’s profit, volume and market share objectives,
·  Coordinates product management projects with internal and external resources to achieve results (advertising agencies, market research, product development, production planning, trade activities, sales and consultants),
·  Analyzes market data and compares results to established objectives to assure the effectiveness of marketing programs.
·  Prepare business updates and define insights/actions to support BM’s for the regular meetings (PMR, 16 Week, Stage&Gate presentatios, Monthly Brand Audits, etc).
·  Close tracking of NPD’s with commercialization team to ensure flawless launch process.
·  Leading social media planning with digital and media agency.
·  Manage brands’ Deploy A&M budget 
Qualifications

·  University graduate,
·  1-3 years of marketing experience,
·  Excellent command of English,
·  Analytical and problem solving skills,
·  Good communication skills,
·  Good command of Windows applications, (Excel & Powerpoint are must)
·  Demonstrated leadership and team skills,
·  Creativity,
·  Results orientation,
·  Multifunctional skill base (financial, operations as well as marketing),
·  High level of initiative and assertiveness,