Offers “PepsiCo”

Expires soon PepsiCo

Бренд-менеджер ( Adrenaline Rush), Москва Ленинградский пр.

  • RUSSIA
  • Marketing

Job description

Обязанности:

·  Drive and contribute to brand development vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business results
·  Develop and execute marketing activation programs to drive shopper engagement and maximize conversion
·  Lead development of the commercial strategy for the new product / packaging / in-store support / including pricing strategy,
·  Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
·  Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar,
·  Support Marketing Manager and contribute to Strategic Plan
·  Demand planning & control for assigned sublines/projects
·  A&M planning & control, incl. working/non-working split
·  Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Требования:

·  Recent 3 years + of marketing experience preferably in brand development
·  University Degree in marketing
·  Have proven examples of leadership & influence skills
·  Have strong time management capabilities and communication skills
·  Be a creative thinker
·  Upper-Intermediate and higher in English

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