Бренд-менеджер ( Adrenaline Rush), Москва Ленинградский пр.
RUSSIA Marketing
Job description
Обязанности:
· Drive and contribute to brand development vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business results
· Develop and execute marketing activation programs to drive shopper engagement and maximize conversion
· Lead development of the commercial strategy for the new product / packaging / in-store support / including pricing strategy,
· Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company),
· Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar,
· Support Marketing Manager and contribute to Strategic Plan
· Demand planning & control for assigned sublines/projects
· A&M planning & control, incl. working/non-working split
· Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Требования:
· Recent 3 years + of marketing experience preferably in brand development
· University Degree in marketing
· Have proven examples of leadership & influence skills
· Have strong time management capabilities and communication skills
· Be a creative thinker
· Upper-Intermediate and higher in English