Head of CRM, Campaign and Market research

Job description

Are you keen on driving innovation? Do you excel in a culture of diversity, collaboration and trust?

Then let's care for tomorrow. At Allianz, you can count on having a voice, driving innovation and change and making an impact – for us, yourself and the world.

We are announcing an opening for the following position in our Budapest Office with home office opportunities:

Head of CRM, Campaign and Market research

What you’ll do:  

• Creation and continuous management of the annual CRM and campaign plan, including lead management, in close cooperation with sales area
• Manage market research, NPS, VoC measurement, and related actions
• As a team-leader managing CRM and campaign management team (supervision, development, professional support) ensuring meeting plan and timely execution
• Managing target group selections to contribute successful sales campaigns (direct and agent channel)
• Supporting growth and development of sales channel (including online and outbound telesales activity) working with cross-functional teams
• Drive of digital sales lead activities and stakeholder alignment; managing relationship and operation for lead activities
• Continuous monitoring and analysis of campaign results, effectiveness analyses, back-measurements, defining efficiency-enhancing proposals along these lines, and incorporating them into daily operations
• Active participation in the development regarding to CRM and campaign processes: formulation of business needs, creation of business specifications, testing,
• Run campaigns in SalesForce and Adobe
• Contributing to the further development of the CRM systems and processes
• Performing regular data services, preparing CRM and campaign reports, continuously updating the reporting system

What you bring:  

• College/university degree (preferably economics, marketing and/or IT)
• 3-5 years experience or more in operative CRM or campaign management, preferably in insurance industry with team-lead/manager experience
• Good communication and negotiation skills
• Strong analytical and problem solving skills
• Knowledge of CRM and/or campaign management systems (e.g.: Salesforce, Adobe, Microsoft CRM)
• Basic familiarity with available AI tools such as ChatGPT 
• Motivation and drive to maximize value from new approaches and modern sales/campaign solutions
• Advanced level of English (written & spoken)
• Ability to coordinate others, team-player, motivational strength (self-motivation and motivating others)
• Strategical thinking and customer-centric view
• Capability to work independently, proactivity
• Advanced level of MS Office tool (namely Excel)
• Market research experience, openness, NPS, VoC, customer experience

Advantages:   

• experience with PL/SQL
• Adobe solution (Campaign, Analytics, Target, Audience)

What’s in it for you? We offer the following benefits:

Income:

• competitive salary
• bonus based on performance appraisal system
• voluntary pension fund contribution (supplement to individual contributions)
• discounted share purchase and free share options
• reduced premium for insurance products

Health:

• life, accident and health insurances
• free comprehensive health check-up every 2 year
• sporting opportunities
• Employee Assistance Program
• work well programmes, monthly fruit days
• …and free coffee every day

Time:

• hybrid working (2 days in the office per week on average)
• 2 extra days off per year for everyone
• other help: e.g. organising summer camps for children

Career:

• continuous professional development opportunities (trainings, conferences, mentoring by expert colleagues, free usage of LinkedIn Learning, dedicated one hour of learning per week, opportunity to sign a study contract)
• possibility to gain short or long-term international work experience within Allianz Group
• talent development programmes

Acknowledgements:

• our commitment to gender equality, i.e. equal opportunities and gender balance is certified by EDGE
• Allianz Hungaria employees believe that wellbeing, flexible working, an inclusive atmosphere and a reliable, stable workplace are the most important values, as demonstrated by the international Great Place to Work (GPTW) certification.

Where is our office?

1087 Budapest, Könyves Kálmán körút 48-52.