Digital Insurance Team Member - Digital Product - Allianz - Istanbul

Job description

How can you make an impact?

Bachelor’s degree in Business, Product Management, Computer Science, or a related field.
3-7 years of experience as a Product Manager (web or digital products).
Hands-on experience with Adobe Experience Cloud products (AEM, Adobe Target, Adobe Analytics) or comparable enterprise digital experience platforms
Strong vendor/agency coordination skills; experience in working with external partners.
Proficiency in data analysis (Excel, SQL basics required; advanced tools a plus).
Knowledge of SEO principles, geo-targeting, and digital marketing enablement.
Experience with agile frameworks (Scrum, Kanban) and tools (Jira, Trello, etc.).
Strong communication and collaboration skills; proven ability to influence stakeholders and present to executives.
Knowledge of web and/or mobile app development best practices.
Fluency in English is required.
Proactive, self-driven, and eager to learn and grow.

What do we expect you to bring?

Manage the product lifecycle of digital platforms, ensuring business goals, customer needs, and regulatory requirements are met.
Own and maintain product roadmaps and backlogs, balancing global direction with local priorities.
Collaborate with developers, designers, vendors, and global stakeholders to deliver high-quality experiences.
Manage and optimize Adobe Experience Cloud tools (AEM, Target, Analytics, ContentSquare,Semji) for content, personalization, and performance tracking.
Lead and coordinate international digital projects, ensuring alignment with Allianz global frameworks.
Oversee and coordinate external agencies and vendors, ensuring timely delivery, adherence to standards, and measurable outcomes.
Conduct user research, usability testing, and data analysis to inform product decisions.
Track and analyze KPIs and business metrics, driving continuous improvement.
Actively participate in agile ceremonies (planning, reviews, retrospectives) and foster a customer-centric culture.
Present product strategies and performance updates to top management in a clear and structured way.
Ensure SEO best practices are applied across all web experiences to maximize visibility and organic traffic.
Support geo-based content management and localization to ensure relevance for different customer segments.
Partner with digital marketing teams to enable campaign execution, optimize landing pages, and integrate with lead management journeys.