Internship : Analyst of Strategic Marketing Methods and Tools and AI – F/M
Stage Nanterre (Hauts-de-Seine) Marketing
Job description
Internship : Analyst of Strategic Marketing Methods and Tools and AI – F/M
Technip Energies - Together, Pushing the Boundaries to Shape a Sustainable Future
Technip Energies is a leading engineering and technology company serving the energy transition, with leading positions in Liquefied Natural Gas (LNG), hydrogen and ethylene and with a strong presence in the growing markets of blue and green hydrogen, sustainable chemistry, floating offshore wind turbines and CO2 capture and storage. The company benefits from its strong project delivery model, supported by an extensive offering of technologies, products and services.
Building on our Diversity & Inclusion and Sustainability commitments ( here ), with a presence in 35 countries, our 15,000 employees are fully committed to bringing our clients' innovative projects to life, pushing the boundaries of what's possible to accelerate the energy transition towards a better future.
Technip Energies is a leading engineering and technology company serving the energy transition.
About the internship
We are currently looking for a Strategic Marketing Methods, Tools and Artificial Intelligence Analyst for our Paris headquarters, reporting directly to the Global Strategic Marketing Director in Nanterre. We offer a stimulating work environment where you can build your programme and strengthen your knowledge and experience in an international and multicultural context.
It's a global environment where you team up to push boundaries through our team's innovation, creativity, resilience, and team spirit.
The role you will play
You will support the structuring of the strategic marketing team, develop and implement methodologies, tools and processes for the strategic marketing department consisting of the Global Strategic Marketing function, the Market Intelligence and Competitive Assessment function and the regional strategic marketing functions.
To be successful in this role, the analyst must have a good understanding of marketing principles and best practices. He/she should also have experience with marketing tools and technologies, such as marketing automation software, CRM systems, and analytics tools. You will compare best practices and propose their implementation if they are suitable for business purposes. The use of Artificial Intelligence to structure the tools will also be
You must have project management skills, as well as the ability to work collaboratively with cross-functional teams. He/she must also be highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
Responsibilities
The set of key activities will include the following activities:
· Oversee the implementation of marketing tools within the organization
· Benchmarking best practices Marketing tools and managing their implementation and evolution
· Work closely with strategic marketing teams to ensure effective implementation of tools within the organization
· Ensure consistency of different methodologies and tools across the organization to ensure that all marketing efforts are aligned with the company's goals and objectives.
· Develop and implement marketing plans under the direction of the Director and Senior Vice President, including identifying target audiences, developing messaging, and creating marketing materials.
· Work with the Communications and Marketing team to develop and implement marketing campaigns.
· Track and analyze marketing data to measure the effectiveness of marketing efforts.
· Make recommendations for future marketing strategies and identify areas for improvement.
The people you'll be working with
· Head of Market Intelligence & Competitive Assessment
· Regional Strategic Marketing Managers
· Marketing & Communications Teams
· Strategic Teams,
· Sustainability Teams
Key Skills and Experience
· Bachelor's degree from a business school (or other similar marketing training) or engineering degree
· The appetite of artificial intelligence
· Brainstorming Skills / Change Management
· High degree of initiative and proactive management
· Able to work within a cross-functional team and with international teams and different cultures
· Open to change and must embrace the concept of continuous improvement
· Fluency in English and French, both written and spoken
During this course, you will be accompanied by a tutor to answer your various questions. This internship will be an opportunity for you to increase your skills and knowledge.
Are you looking to carry out your internship in an international and dynamic environment, to take part in large-scale projects and to meet technical and organizational challenges?
Send us your application!
All our offers are open to people with disabilities.
What's next?
Find all our offers on our career site:
https://www.ten.com/en/careers
To learn more about Technip Energies, visit Youtube:
https://www.youtube.com/watch?v=8Mxj9h6vUjk
Find all our ESG commitments on the following page:
https://www.ten.com/en/sustainability