Head of Marketing & Communications

Job description

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

 

Head of Marketing & Communications

Piaget | New York

 

Role Overview

The  Head of Marketing is accountable for the implementation of the marketing & communication strategy for the Americas region to develop Piaget Maison turnover in all product categories. He/she drives communication investments and local PR strategy in order to optimize the Maison Piaget reputation and visibility / exclusivity.

 

Responsibilities

Strategic Plan:

·  In collaboration with the Brand President, defines local Marketing and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges.
·  In collaboration with the Brand President, leads the yearly Strategic Plan & ensure transversal synergy across divisions and regular planning updates.
·  Regular reporting and presentations to key stakeholders from both Piaget (Local & Global), and Richemont Americas.

 

Team member management:

·  Engages, develops and leads the Marketing, Communication teams: designs the optimum organization, recruits the right profiles (succession plans and external pipeline), evaluates and compensates performance and develops potentials (career committees and mid-year discussions, feedback, training and development plans, mobility) to federate and retain them.

 

Marketing Strategy & Development:

·  Accountable for local product strategy (price, quantity, sale forecast) and for business results (LE, BU) per product and network. Defines launch packs and specific local actions to support sales staff and develop turnover.
·  Responsible for overseeing all product lines including action plan, animation, communication, performance, feedbacks & reporting.
·  Monitor competitor activity and utilize key data for benchmarking.
·  Manage and control A&P budget, in line with yearly budget & guidelines.
·  Ensure that planned ROI is achieved in each maison initiative.

 

Communication Strategy & development:

·  Implement the Maison image and guidelines through media plan definition  and press/PR and Events. Interact with Richemont media agency and ensures good relationships with the agency and with local journalists.
·  Is responsible for the ROI on communication tools through performance monitoring tools (DMR, Bumblebee) and through competitors analysis.
·  Plan strategic media across all channels and oversee implementation.
·  Oversee Maison's events & ensure Maison's identity is well expressed & conveyed to the audience.
·  Identify and build key sponsorships and partnerships that meet Maison’s criteria and objectives.
·  Establish and build strong connections with various vendors, retailers, publishers, press, stylists, collectors, and key opinion leaders.
·  Monitor editorial performance & put in place action plans accordingly.

 

Qualifications

Education & Experience

·  Bachelor’s degree preferred
·  10 years + experience in marketing; strong knowledge of the luxury/jewelry/watch environment in North America is a plus and at least 3+ years in a Senior Marketing role.

 

Technical Skills/Abilities

·  Experience in budget management
·  Experience in Media and PR planning tools
·  SAP experience a plus

 

Personal Skills

·  Excellent interpersonal, communication, and organizational skills.  Leadership and drive.
·  Strong Management skills & ability to interact with a wide diversity of profiles.
·  Analytical with strong KPI and ROI mindset
·  Commercially minded, quickly responding to market/business needs
·  Impeccable presentation and communication skills, both verbal and written
·  Creative thinker, with the ability to think outside the box and an eye for detail
·  Strong team player who can work across multiple teams
·  High work ethic, integrity, and reliability with a “hands on” attitude and execution led
·  Retail Marketing experience needed

 

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

We Offer

Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.

 

At Richemont, We Craft the Future!

 

Expected Salary Range: $135,000 - $150,000

 

Salary will be negotiated based on relevant skills and experience.