Business Insights Category Management Lead

Job description

Overview

Are you interested in a career in Sales in PepsiCo? Are you passionate about Category Management?

Then now is the time to explore the opportunities of PepsiCo: join us as the next Business Insights Category Management Lead .

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Lisbon is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

 

Your mission:

As part of DX (Demand Acceleration) department, the Business Insights and Category Management Lead will directly report to Head of DX Portugal and is a key leadership role responsible for driving strategic initiatives across channels. This position demands a deep understanding of consumer behavior, market trends, and competitive landscapes to optimize the assortment, pricing, promotion, and placement of products. The Advanced Business Insights and Category Management Lead will work closely with cross-functional teams to enhance the overall shopping experience, maximize revenue, and achieve business objectives. (Channels: Hipers+ Supers, Discounts, Cash & Carry, Proximity, Traditional Trade, Gas Stations and AFH).

Responsibilities

Your day to day with us:

· 
Work cross-functionally to integrate insights (Consumer, Shopper, Category, Customer, Financial Attractiveness, etc.) to establish the foundation for category growth strategy and develop compelling category selling stories for customers.

· 
Lead the development of a 3-5 year customer-centric growth vision for the category.

· 
Drive the WCCE process (Discovery, Big Bets, T2T, and Growth Summits) with top customer management to foster strategic cooperation in top customers.

· 
Lead the team in creating the Assortment & Shelving strategy per customer, including new segment creation on shelf, SKU rationalization, facings vs. variety analysis, OOS analysis, and planograms.

· 
Lead collaboration with retail partners to design effective in-store layouts, enhancing product visibility and improving the overall customer experience.

· 
Collaborate within multidisciplinary Brand & Account teams, providing insights, advice, and supporting the development of relevant innovation.

· 
Identify, create, and quantify sales programs and opportunities as part of the annual operating plan (AOP & IPB circle), such as single-serve initiatives and innovation distribution.

· 
Champion the integration of the Shopper's voice into commercial plans, actions, and selling stories among different teams, shaping the overall strategy.

· 
Manage external consultants and agencies, ensuring their projects and research meet high-quality standards and adhere strictly to deadlines.

Qualifications

What will you need to suceed?:

·  Minimum 3 years experience preferable in 2 or more different areas as Project Management, Trade Marketing, Shopper Marketing, Category, Shopper Insights
·  Cross functional expertise, ability to manage x-functional internal and external teams.
·  High business knowledge as it is needed a broad perspective of different subjects/departments to identify channel opportunities
·  Deep knowledge of Insights Tools such as AIP loyalty card data from SONAE, EMNOS ANALYZER tool from Pingo Doce, Nielsen, Spaceman, etc.
·  Fluency in both English and Portuguese. Spanish language is a plus.

 

What makes us different?   

·  Hybrid working model: combination of remote and collaborative office experience to enable innovation 
·  Flexible work schedules & Work-life balance 
·  Variety of benefits to support your physical, emotional and financial wellbeing 
·  Professional growth possibilities & learning opportunities  

 
Being you at PepsiCo:  

PepsiCo is an equal opportunity employer, committed to helping people lead healthier lives and supports workforce diversity. We encourage the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.  

Planet + People:   

PepsiCo Positive (pep+) is how we’ll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system.