Brand Manager

Job description

Overview

We Are PepsiCo

 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

 

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

 

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

 

Define Hydration brands key growth priorities and deliver an AOP plans to ensure growth through consumer centric tools, data analysis & compelling marketing plans

 

Responsibilities

·  Lead cross-functional projects for hydration liaising with internal stakeholders (Franchise, Finance, R&D and SC.) to drive AOP marketing initiatives including communication, innovation and on-ground activation
·  Actively manage and track all A&M activities ensuring adherence to budget and highlight risks/ gaps to the leadership
·  Conduct robust cost benefit analysis for each initiative to ensure overall economics are in line with brand and business objectives
·  Assist in the development & execution of brand AOP by conducting thorough brand assessment leverage the brand growth levers model
·  Partner with key suppliers and agencies (research and creative houses) on the relevant projects
·  Manage packaging development and execution process ensuring final designs adhere to brand guidelines from design briefing to print proof
·  Develop & communicate channel specific initiatives with Franchise to ensure bottling partner alignment
·  Partner with activations manager to ensure flawless execution of on-ground activities and events
·  Work closely with media team to track social media performance and ensure adherence to “Brilliant basics” process
Qualifications

Experience/Education

·  University Degree - BA
·  Minimum of 3 to 4 years of relevant experience
·  Ability to communicate clearly, read and write effectively in English & Arabic

Competencies

·  Leadership Skills, able to lead conversation with bottlers and senior management.
·  Multitasker: Able to handle several campaigns and activities launching across different markets at the same time
·  Strong Communication Skills
·  Dealing with Ambiguity