Brand Activation Senior Analyst

Job description

Responsibilities

·  AOP Commercialization for a specific Brand for a MU:
·  Commercializing and adapting AOP to suit the specific market needs of the brand and the MU.
·  Focus on driving the commercial objectives of the brand and CU, within the AOP set by the “Develop “team
·  Presents and aligns “Activate Marketing Manager / Director”
·  Support’s all “Market Specific / Activate” plans of a specific brand for a specific    CU:
·  Leads on all aspects for “Activate” plans from development to in-market execution
·  Aligns “Activate Marketing Manager / Director” on plans
·  Support’s on all adaptation / in-market execution of “Develop” rolled-out innovations/ plans/campaigns for specific brand:
·  Commercializes / develops in-market adaptation of all rolled-out Develop plans/campaigns to win in the market place
·  Driving brand Economics / P&L:
·  Ensuring that all brands’ economics for existing business is in-line with CU business objectives
·  Manage new innovations with financial planning team to ensure all launches are in-line with CU’s profitability direction
·  Lead on brand specific productivity projects to meet overall company’s P&L targets
·  Brand / Innovations Capex Requirements:
·  Responsible for leading the commercial aspect of any brand Capex investments requirements
·  Leads on Performance monitoring:
·  Responsible for periodically reviewing “brand” performance KPI’s via the various tools available, to identify possible issues and develop plans/tactics to address them.
·  Brand A&M Budgets:
·  Responsible for liaising and aligning with finance control team
·  Ensuring no over spending occurs on any of the projects and on overall brand budget

Qualifications

·  Knowledge:
·  Above-the-Line and Below-the-Line activity management
·  Overall Business / Brand Management
·  Business Strategy
·  Excellent knowledge of AOP processes
·  Excellent knowledge of copy production processes
·  Excellent knowledge of all insights tools (Audit/CTS/6W’s)
·  Excellent understanding on all brand related researches and consumer testing protocols
·  Ability to create brand plans, based on sound insights and the right analysis
·  Excellent understanding on the media processes, from planning to booking and airing
·  Ability to understand/evaluate brand economics and P&L’s
·  Excellent knowledge of sales cycle and plan
·  Ability to understand the technical side of the brands – from an operational and R&D perspective
·  Good knowledge of agencies work structure, roles and responsibilities
·  Education:
·  BA / MBA Degree Business Administration/Marketing/IMC/economics or equivalent from a reputable university
·  Prior Work Experience: Preferable if the incumbent has 6-8 years in top FMCG in Marketing
·  Language Proficiency:
·  Fluent English
·  Fluent Arabic
·  Skills & Abilities:
·  Strong analytical skills – ability to interpret complex data and distil into useful and actionable information.
·  Strong marketing experience
·  Excellent interpersonal skills with ability to Communicate and negotiate effectively across all levels and all functions of the organization.
·  Excellent communication/presentation skills and ability to communicate with Global Groups/Teams, Senior Management, Suppliers, Agencies, etc…
·  Excellent leadership skills to be able to lead agencies, suppliers, and cross functional teams
·  Excellent project management skills covering product & process development within FMCG environment (including ability to succinctly define project aims, work to a defined timeline, communicate project progress to stakeholders