Audience Insights Manager

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands.   Be part of an exciting business where employees are recognised and career growth is supported.  

To continue our success, we currently have an exciting opportunity for an Audience Insights Manager . This role will Lead an audience first approach within the PepsiCo Total Connections Planning & Personalisation at Scale process in conjunction with Brand Teams to build insights in order to develop addressable activation audiences that feed into briefs and maximise personalisation of media and creative.

Responsibilities

Key Responsibilities:  

·  Responsible for scoping data led audience recommendations for all campaign led and Always On media plans for final approval by senior Media & DX managers.
·  Build and own the execution of a comprehensive Test & Learn agenda that will inform creative Personalisation at Scale for execution across all brands.
·  Support the embedding of the internal integration of Flybuys Unpacked into PEP BU.
·  Identify and execute future Use Cases for building out cDNA capability.
·  Support annual audience strategy as part of broader Portfolio strategy
Qualifications

About you:  

·  Insights experience or understanding
·  Experience in Media / Digital would be beneficial
·  Project management & capability building expertise
·  Tertiary / Degree qualified is preferable
·  Branding building experience would be considered

For you:   

·  We offer a competitive benefits package 
·  Access generous leave options (e.g. wellness, birthday, volunteer, purchase additional leave/cash out leave) 
·  We understand that bringing the best version of yourself to work means looking after yourself holistically. Our Health & Wellness programs support you with all dimensions of wellness 
·  Access learning programs for your professional development, as well as our global offerings and online courses.

 

About us:  

We are a progressive and people-focused business and believe our diverse workforce is the key to our success. Because we value our employees and their families, we offer an agile and flexible working environment with an emphasis on work life balance and health, as well as plenty of learning opportunities and room to grow your career.  

·  Recognised as a Top Employer in both Australia and New Zealand in 2021 and 2022, one of only 16 organisations globally to earn this certification.
·  Recognised as an WGEA Employer of Choice for gender equality for the past 12 years and is one of the leading organisations in this space. 
·  Gender Tick (NZ)
·  Family Friendly Certification (AU) 

Pep+ (PepsiCo Positive) is the future of our organization – a strategic end-to-end transformation, with sustainability at the center of how we will create growth and value by operating within planetary boundaries and inspiring positive change for the planet and people. It is our roadmap for becoming the global leader in convenient foods and beverages and a leading actor in the transformation of the global food system. 

With a large portfolio of food and beverage brands , PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.  

Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team.  

PepsiCo’s hiring process:  

·  Submit your application 
·  Interview(s) and skills evaluation
·  Online Assessment process
·  Background checks

 

At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply.  

In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au