Offers “DANONE”

24 days agoDANONE

Category & Strategy Development Manager


Job description

Danone Specialized Nutrition Thailand is seeking for Category & Strategy Development Manager.  With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!  


• Understand Houses consumer primary needs and habits in own specific channels, coordinate and align (cocreate) direction and plan with cross functional Medical/Marketing and Sales organization to deliver Danone-Houses propositions for the shoppers and customers.
• Understand Category Visions, Drivers and Danone Strategy so that derive opportunity to grow Danone-Houses align with Brand direction and Channel Strategy. 
• Develop Brand assessment + understanding of the dynamics and trends within the categories managed with implications to identify opportunities and determine demand creation to achieve sales target and win Danone share across channel or selective strategic channels (per strategy identification.
• Ensure alignment Brand strategies among channels to deliver brand objective and strategy between External stakeholder and Internal Stake holder i.e. Brand strategy perfect Implementation/Launch, Demand Management and Category Development and Merchandising.
• Assist in developing and monitor the ongoing implementation and evaluation of organized channel activities, projects and promotions within budget and on time in order to maximize the return on investment and deliver a level of productivity that meets company plan / expectation.
• Proactively develop/adjust monthly Brand plan and define priorities to deliver brand target by coordinating with both Marketing and CCD Team.
• Understand/Manage Brand P&L as part of A&P and Trade support spending toward Brand perspective. >> Involving annual budget planning indicating channel priority and focus with action plans to ensure that budget allocation is effective and well-spent.

• Bachelor or Master Degree in Business and Administration.
• At least 3 years in Trade marketing field.

•  Business Analytical Skill, Vision Development skill, Strategic think skill, Leadership skill, People management skill, Customer and Category Management Development (CCMD),

• Project Management and Business Planning, Initiative and follow thru, Sale Management, Supervisory, Coaching and team work.

• Good planning, Time management, Commitment, Focused, Flexible, Opportunity seeker, Customer Orientedใ

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference


For more information, please visit our website at


What's next

Willing to start your meaningful journey? Hit the APPLY button! or you can contact us:
Pimparin Limpachote (Pim)
SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool
Email :

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