Web Optimisation Executive

Job description

Role Description

Petplan is the UK’s favourite pet insurer and part of Allianz Insurance plc.  

 

At Petplan, we’re all about pets. Big or small, young or old – we know you want the best for them. The health of animals and the joy they bring to their owners has always been at the heart of what we do. In fact, it is the reason we exist. 

 

Many of our staff are pet owners too so we understand what a worrying time it is if your animal is ill or injured. 

We love pets as much as you do  

We have a fantastic opportunity for a Web Optimisation Executive to join our family of talented people in the Sales Optimisation team.

 

As a Web Optimisation Executive, you will be working on the market-leading Petplan brand, this is an important digital role focused on direct online acquisition journeys. Your primary role is to deliver our optimisation plan to improve conversion of prospect traffic.

 

Key Accountabilities:

· 
Execute the optimisation roadmap to increase conversion of pet and equine online prospects in line with sales targets.

· 
Use Adobe Test & Target platform to deliver test and learn activity and quantify impact.

· 
Collaborate with internal teams such as Technical and Regulatory Standards to ensure impact of any changes are well considered.

· 
Work closely with the Web Analyst to gather insight from the analytics toolkit (GA, Content Square) allowing optimisation based on data driven insight.

· 
Support and manage web chat journey and sales by reviewing insights, developing chat bot messaging and working closely with the Sales Team. 

· 
Support the delivery of web changes by working with the web agency and internal teams (IT, UAT, Product Owners) to ensure they go live defect free.

· 
Act as digital expert to support the wider Marketing team to ensure effective delivery of other online projects.

 

About You

This is an exciting opportunity for someone with a passion for digital marketing to join a high performing team, working for a number 1 brand. To be successful for the role you will have:

 

Essential Skills

· 
Strong digital marketer with experience in delivering successful online optimisation programmes

· 
Experience of deploying AB/multivariate testing in an Ecommerce environment. Use of Adobe Target an advantage

· 
Experience of working with external agencies

· 
Good working knowledge of web analytics

· 
Good communication skills and collaborative approach

· 
Educated to degree level

· 
Stakeholder management

· 
Strong external outlook and a passion for digital

Desirable Skills:

· 
Experience in a Financial Service environment with insurance experience

· 
Experience with onsite Webchat / Chat Bot systems and journey

 

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

 

· 
25 days holiday with flexible buy/sell holiday options

· 
Annual performance related bonus

· 
Contributory pension scheme

· 
Development days

· 
A discount up to 50% on a range of insurance products including car, home and pet

· 
Retail discounts

 

Our Ways of Working

 

The role will be based at Allianz Ditton Park, Riding Court Road, Datchet SL3 9LL.Our office with flex model means that you will have the opportunity to work from home as well as the office. As a hybrid worker you will be in the office between 2 and 16 days per month depending on individual and business need. This will be discussed at interview stage 

 

Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. 

 

Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

 

Diversity & Inclusion

 

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

 

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

 

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

 

Hr-recruitment@allianz.co.uk

resourcingteam@allianz.co.uk

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