Marketing Campaign Analyst

Job description

At Allianz, we’re proud to be one of the world’s leading insurance and asset management brands, with a workforce as diverse as the world around us.

 

We care about our customers, which is why we hire the very best people to further our commitment to securing the future of our customers, partners, and the community so we’re ready when they need it most.

We offer our people a workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back and feel proud to be a part an organisation doing meaningful work that matters like tackling climate change, mental health, and well-being.

 

We are looking for an experienced Marketing Campaign Analyst with a strong background executing campaigns using Salesforce Marketing Cloud. In this role, you will be part of a newly formed enterprise B2B team, executing campaign initiatives that support key business areas such as Allianz Commercial, Consumer, and Personal Injury. Initially, your focus will be on establishing foundational campaign activities, with the opportunity to expand into more advanced cross-channel communications as capability evolves.

 

Let’s care for tomorrow, so we can create a better future together, for everyone.

 

The primary purpose of this role is to perform end to end Business to Business campaign deliveries through our Salesforce Marketing Cloud platform.

 

You'll be responsible for

·  Scope requirements with our B2B team and stakeholders to understand business challenges and opportunities and desired outcomes.
·  Analyse and translate B2B marketing requirements into campaign build specifications.
·  Undertake data extraction and preparation for pre campaign analysis and design.
·  Build and execute campaigns using Salesforce Marketing Cloud.
·  Develop analysis and reports to monitor campaign effectiveness.
·  Liaise with technical and non-technical stakeholders to drive business KPI and strategies.
·  Represent the team as the subject matter expert on campaign and data analysis projects and initiatives.
·  Proactively contribute to team productivity and process improvements initiatives.

 

About you

·  Demonstrated commercial acumen and client focused approach in analytics and insights.
·  Significant Campaign Management experience, ideally in the Financial Service or Insurance industries.
·  Considerable experience in end-to-end campaign process; from pre-analysis, planning, development, execution and post analysis, ideally in the Financial Service or Insurance industries.
·  Salesforce certified with hands on experience building campaigns using Salesforce Marketing Cloud
·  Minimum 2 years experience with Automation Studio, Journey Builder, Content Builder and Email studio is required.
·  Experience with organisational databases and SQL
·  Proven ability to develop metrics to provide insights on campaign performance.
·  Proficient in skills such as data extraction, campaign design, execution and performance analysis.
·  Strong interpersonal skills, time management, attention to detail and ability to work autonomously as part of the team.
·  Excellent verbal and written communication skills

What's on offer
·  Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes.
·  A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work.
·  An employer that is committed to supporting your work/life balance and is always open to conversations about flexible & remote working.
·  Access to over 10,000 on-demand learning resources and programs, to support you in taking control of your career development.
·  insurance products. Deals and discounts across a great range of retail, tech, and travel brands, and offers for health and well-being.
·  Initiatives to support your financial wellness through selected discounted Allianz insurance products, superannuation matching, salary sacrificing, novated leasing and our referral bonus scheme.
·  The opportunity to take part in our Employee Share Purchase Program- own a piece of your employer.

About Allianz

At Allianz, we care about everything that makes you, you. We believe in an equitable workplace that celebrates diversity and inclusion, where people of all genders, ages, religions, sexual orientations, abilities, and work statuses are not only welcomed, but valued for the perspectives and talents they bring to work.  We are committed to fostering an environment where everyone can thrive, grow, and contribute their unique perspectives to our collective success and reach their fullest potential.

 

Adjustments and support

If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to careers@allianz.com.au for a confidential conversation.

 

Join us. Let’s care for tomorrow. www.allianz.com.au/careers