Trade Marketing Manager - Abbott Pharmaceutical

Job description

JOB DESCRIPTION:

ROLES & RESPONSIBILITIES

1. Main purpose of roles:

·  Trade Channel Management is strategic to Abbott EPD profitable growth. Being able to translate our Brands’ strategies into initiatives that will effectively increase sell-out at Pharmacy level (and drugstores, chains…), to customize these initiatives to ensure optimized ROI is a Key Success Factor for the Company. This is the role of Trade Marketing Manager.
·  Develop actions to accelerate sell-out at pharmacy, optimizing channel mix, marketing tactics and ensuring Trade Customers performance and long term preference towards Abbott’s value proposition, taking into account Brands’ strategy, Trade customers’ needs and expectations, shoppers’ behavior understanding. Coordinate the different brand specific strategies into a consistent trade development strategies and plans per clients and/or channels.

2. Main responsibilities:

·  Understand the Pharmacy landscape: different stakeholders, their market share, their needs and expectations.
·  Develop trade marketing plan in line with brand strategy to build brand visibility at POS
·  Deploy and manage merchandising and brand visibility related activities at POS
·  Play the role as marketing coordinator to ensure brand message deployed properly at Rep level
·  Work with FF team to roll out advocacy activities as plan and align with brand strategies and customer development plan to ensure reaching right target customer, delivering right message and meeting KPIs
·  Prepare for and attend sales meetings.  Establish effective working relationships across customers and functions to drive execution of strategies and tactics
·  Co-ordinate with marketing and brand team to ensure the synergies of portfolio, TAs and brand building across events
·  Measure return on investment for merchandising and advocacy through promotion effectiveness tool to drive cost effectiveness
·  Support HoD regional projects

SUPERVISORY RESPONSIBILITIES/ Vai trò qu ả n lý:

·  Manage Trade Marketing Executives to ensure effective deployment of trade marketing activities in field

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience :

·  3-5 years of commercial/sales experience
·  Experience in health care (OTC, Gx), Fast Moving Consumer Goods (FMCG) and/or Retail
·  Marketing and trade marketing skills – Strong analytical skills (i.e., ROI calculation, forecasting and planning)

Professional Skill:

·  Knowledge of the retail Pharmacy landscape, market share of key players, their needs and expectations
·  Knowledge of the Trade Marketing drivers and knowing how to optimize them depending on the category, brand’s seasonality, lifecycle
·  Knowledge of tools, techniques, category management & trade channels
·  Good at project management
·  Good at communication skills

Behavior/ Leadership Skill:

·  Leadership
·  Strategic thinking
·  Decision making
·  Integrity
·  Team spirit
·  Sense of Urgency
·  Determination
·  Business-oriented
·  Self-motivation

Language Skill:

·  Good at English (both oral and written)

Computer Skill:

·  Proficient skills in MS Office, especially PowerPoint & Excel

MINIMUM EDUCATION REQUIRED

·  Graduated from Pharmaceutical/Marketing/Business Administration University

     

The base pay for this position is
N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)