Senior Brand Manager

Job description

JOB DESCRIPTION:

Job Weighting%

Main Responsibilities

30

Understand brand strategy and develop brand tactics

30

Brand tactics execution

15

Professional relationship

15

Assist brand strategy development

10

Cost control & monitoring

uMajor Responsibilities/Activities:

Marketing Planning

·  Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
·  Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
·  Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
·  Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
·  Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

·  Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
·  Direct the product promotion and growth initiatives to attain increasing of market share
·  Work with other function management team to ensure the cross functional alignment of product strategies
·  Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

·  Identify the opinion leaders in related area.
·  Lead to build and maintain professional relationship with KOLs
·  Establish and develop the national expert network to ensure the strong expertise for assigned products
·  Develop the loyalty speakers from KOLs

Cost Control & Monitoring

·  Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
·  Monitor and control marketing expenses in line with budget on monthly basis
·  Modify and manage expenses allocation to regions

1.REQUIREMENTS:

·  Industry experience s : Minimum 3-5 years working experience in Pharmaceutical industry
·  Language Skills: Fulent in English both oral and written
·  Computer Skills: Working knowledge, especially good at Excel and PowerPoint
·  Mobility: Willing to travel frequently
·  Other Special requirement:
·  Thorough understanding on the healthcare industry(pharmaceutical) is a plus
·  Good understanding of business and product knowledge with marketing sense
·  Strong communication and presentation skill with excellent interpersonal sense
·  Experienced project management background in pharmaceutical company
·  Strong analytical skills including business and financial management
·  Autonomy/Independence, Assertiveness; a polished professional presence is essential
·  Should be self-motivated, creative and well organized

     

The base pay for this position is
N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable