Product Manager - OTC channel
THAILAND Marketing
Job description
JOB DESCRIPTION:
Position: Product Manager
Division: Established Pharmaceuticals Division
Affiliate: Thailand
PRIMARY OBJECTIVE:
Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.
EDUCATION/QUALIFICATIONS/EXPERIENCE:
· Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
· Strong sales track record.
· Sound understanding or qualifications in marketing related principles.
· Good knowledge of computer based programs including spreadsheets and graphics.
· Comprehensive industry knowledge.
CORE JOB RESPONSIBILITIES:
· Achieve sales, margin and market share annual goals for the assigned products.
· Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
· Evaluate the practicality and potential of new products and market development.
· Analyzes and defines customers and market requirements and trends.
· Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
· Develop annual sales volume and profit forecasts, pricing and expense budgets.
· Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.
· Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
· Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
· Provide direction to educate and develop Product Specialist.
· Review complaints and suggestions relating to assigned products.
· Analyze and report market intelligence in a correct and timely manner.
ABBOTT COMPETENCIES:
Build
Key Actions:
· Creates a sustainable infrastructure and environment that enables growth.
· Maintains leadership presence and emotional control in difficult situations.
· Provides the insight, knowledge and leadership to improve functional area and build the business.
· Develops, rewards, and shares talent; is the type of leader others want to work with or for.
· Provides accurate, frequent, and constructive feedback to subordinates, peers, and leaders.
· Makes the difficult people, financial, and business decisions in a timely manner.
Set Vision and Strategy
Key Actions:
· Identifies and acts upon trends that can impact the business.
· Creates and communicates a motivating, compelling vision of the future that supports employee engagement.
· Develops short- and long-term strategies and helps align the resources to achieve them.
· Translates strategies into actionable goals and plans, and then communicates them to ensure alignment of effort and purpose..
Deliver Results
Key Actions:
· Displays continuous energy, intensity, and persistence to drive the organization forward.
· Delivers what is promised; holds self and others accountable for results, commitments, and behaviors.
· Takes appropriate accountability for failure; does not blame others.
· Takes action in a timely manner, with urgency or caution as appropriate, but always in a planful way.
· Balances short- and long-term priorities and maximizes the opportunities for both.
· Addresses organizational or cultural barriers that could prevent success.
Anticipate
Key Actions:
· Develops scenario and contingency plans that ensure achievement of results under changing conditions and situations.
· Takes initiative to implement change before others.
· Actively gathers customer inputs in order to anticipate and fulfill their needs and requirements.
· Manages internal/external stakeholders to identify and address issues.
· Understands the situation or audience and adjusts approach to achieve desired outcomes.
Innovation
Key Actions:
· Creates an environment of experimentation and uses failure as an opportunity to learn and take alternate action.
· Challenges current thinking; generates new ideas and expects others to do the same.
· Integrates information from multiple sources to generate unique insights or new solutions that distinguish Abbott from the competition.
· Leverages diversity of people and thinking to create a competitive advantage.
· Collaborates across boundaries to create cross business opportunities.
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Thailand > Bangkok : Q-House Lumpini Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Yes
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)