Product Manager - Ethical
Internship Singapore, SINGAPORE Marketing
Job description
JOB DESCRIPTION:
Primary Function:
· Overall responsibilities for the success of a brand I brands, which includes issuing monthly proposed forecast, developing promotional materials and marketing programs, organizing product launch activities, developing training materials & conducting product training, organizing academic functions to medical professionals.
Core Job Responsibilities:
· Evaluate the practicality and potential of new product and market developments
· Coordinate the development of marketing strategies, advertising and promotion programs and ensure their execution.
· Analyze market trends and sales potential; issue monthly proposed forecast with suggested action plans to achieve the proposed forecast
· Maintain contact with key customers to follow up promotion efforts and keep informed on needs of the customers.
· Develop methods of field-test on merchandising programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the various market segments.
· Review the performance of existing product sales by territory and customer as appropriate, submit recommendation for change in the marketing plan to remedy the situation.
· Develop promotional materials and marketing programs in accordance with cycle product promotion.
· organize new product launch and all related activities including clinical trials, seeding programs and detailing cycles.
· Identify new marketing opportunities through routine joint visits with field force. Provide technical/academic information to assist field force on product promotion and handling competition.
· Develop training materials and conduct refresher-training courses to field force.
· Communicate with headquarters with respect to product development.
Requirements:
· Bachelor's Degree in Pharmacy/Marketing/Business or related fields
· Minimum 8 years of experience with at least 3 years experience in Ethical & OTC product management or marketing in Pharma industry
· Candidate with prior medical/pharma sales management background is preferred
· Strong communication skills. Demonstrates effectiveness in communicating to both upper management and cascading directions down to field force.
· Externally-focused: Knowledge of consumer insights, competitors and trends and has demonstrated implications to strategy development
· Language Skill: Fluent in English both oral and written
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
Singapore > Singapore : DUO Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipment