Marketing Manager Italy - Abbott Rapid Diagnostic

Job description

     

JOB DESCRIPTION:

Reporting to the Sr Marketing Manager , We are looking for a Marketing Manager Italy to join our Rapid Diagnostic team in Italy.

POSITION SUMMARY

The Marketing Manager Italy is responsible to drive commercial success in strong collaboration with Italian Commercial Leadership.

·  Develop regional campaigns in line with Global- and European communication strategy to drive revenues and improve awareness
·  Tailor and manage implementation of marketing activities in the region, aligning with Regional Marketing strategies- & tactics, Global Marcom managers and country stakeholders
·  Plan, monitor and report expenses
·  Project Management of European Marketing projects

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Marketing Manager is responsible for developing and executing against Marketing Plans that ensure delivery of short/medium-term turnover (1-3-year impact), volume and market share goals based on a deep understanding of the cluster markets and Abbott portfolio and respective diseases.

Development of local marketing and promotional plans

·  Develop local marketing plans in alignment with regional plan
·  Deliver and track the execution of Marketing initiatives
·  Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
·  Participate in product launch projects from early stages and plan local launch plans
·  Liaison Manager for Distribution Business in Greece and Israel

Gain deep understanding of local market

·  Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
·  Product features/benefits, product utilization and customer insights
·  Competitor intelligence
·  Market dynamics (growth/decline key drivers, PESTLE analysis)
·  Gain deep understanding of customers’ product utilization, needs and insights in the Italy, Greece and Israel
·  Travels in field to better understand product utilization & competitive intelligence directly from market, customers and sales representatives as well as surveys

Routine participation in strategy alignment and sales effectiveness

·  New product launch plans (including pre-launch phases deliverables)
·  Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)

Routine participation in sales effectiveness:

·  Roll-out marketing plans and sales tactics at sales meetings
·  Track and report progress of annual tactical plans
·  Collaborate with cluster head and finance partner in the management of pricing to
·  achieve profitability goals
·  Conduct business analysis and monitor key performance indicators
·  Monitor training needs and collaborate with application specialist to deploy training (marketing strategy & product training)

Background and experience

·  BA/BS in Marketing, Business, and/or Biological Science or related field
·  At least 5+ years industry experience with ideally 3+ years of experience in in vitro Diagnostics marketing functions or medical devices.
·  Familiarity with Infectious Diseases, Molecular and Lateral Flow test technology and related markets strongly preferred
·  Proven experience leading marketing and sales within life sciences
·  Proven ability of delivering goals in a fast-paced, matrixed organization
·  Proven ability to effectively communicate & collaborate with all key stakeholders
·  Proficiency in English and Italian is mandatory. Minimum level CEFB3; additional proficiency in Greek and Spanish preferred
·  IT/office Tools: Use of core functional processes (e.g. Outlook, CRM software, SAP,
·  Concur, Workday, WebEx or equivalent)
·  Ability to travel 35% of the time (nationally and internationally)
·  Excellent interpersonal skills, negotiation and influencing skills
·  Problem solving attitude; flexible, change embracing
·  Cultural awareness and cross-country sensitivity

Personal Characteristics

·  Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams in order to get business results
·  Demonstrated ability of working in a fast-paced, matrixed organization that needs to react quickly to changing market demands
·  Novel and creative ways to find solutions to problems
·  Keen for new experience, responsibility and accountability
·  Customer-oriented, autonomous and reliable work attitude

Geography : it is not mandatory to be based in Milan, but preferable.

     

JOB FAMILY:

Quality Assurance

     

DIVISION:

        

LOCATION:

Italy > Milan : Viale Edison 110, Edison Park Centre

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable