Digital Marketing Specialist

Job description

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Abbott is dedicated to advancing healthcare for the patients impacted by vascular disease through the creation and delivery of life-changing technologies.

The purpose of this role is to implement and execute the Digital marketing strategy for the Vascular business to support sales target achievement across the portfolio (spanning drug-eluting coronary stents, intravascular imaging, coronary physiology assessment, and vessel closure solutions).

MAIN RESPONSIBILITIES

• Based on the marketing strategy, plan and execute the best mix of digital marketing strategies (omni-channel strategy) to deliver the specified product/service message to the appropriate customer segment.

• Utilize MA (marketing automation) to analyze customers' information needs and behavioral changes, deliver appropriate messages to each customer through appropriate channels, and strengthen engagement.

• Understand the customer journey and optimize approaches to connect with customers' information needs and behavior change.

• Provide MQL obtained from marketing activities to the sales department and maximize product value by combining real and digital activities.

• Collaborate proactively and effectively with digital marketing consultant / agency to develop digital strategy and activities according to the marketing plan and goals.

• Liaise with Global digital team and IT team to drive global digital projects.

• Set goals and assess effectiveness of digital activities based upon Key Performance Indicators (KPI).

QUALIFICATIONS

Abilities and skills required of the person in charge:

Knowledge and experience of:

• Marketing Automation

• HTML, AEM to create/manage website

• Power BI and SharePoint

• Google Analytics

• Excel

In adding to above abilities, it is ideal to have following capabilities or knowledge to manage and handle digital activities (preferred skills and experiences):

• Adobe Creative Cloud tool (Photoshop, InDesign, Illustrator and Premiere Pro etc.)

• Adobe Marketo

• Salesforce

• Customer Data Management System (CDM)Experience/Background

•Business English

     

The base pay for this position is
N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

AVD Vascular

        

LOCATION:

Japan > Tokyo : Mita Twin Building West

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable