Brand and Partnerships Manager - LINGO

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health.

THE OPPORTUNITY

Personalized healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

THIS POSITION WORKS ONSITE OUT OF OUR ALAMEDA, CALIFORNIA LOCATION IFOR LINGO.

The Brand and Partnerships Manager is responsible for managing and developing brand strategies and partnerships, driving brand growth, building brand resonance and increasing market presence with a consistent brand voice and message across all channels.

MAIN RESPONSIBILITIES

·  Brand strategy: Develop and implement effective brand strategies that clearly articulate and communicate Lingo’s unique value proposition, increase brand awareness and drive growth.
·  Brand campaign and activation: Work with external agencies and internal creative teams to develop effective, cut-through 360 brand campaigns and activations to educate our target market, build awareness of Lingo as the authority in our space with high credibility.
·  Brand building: Ensure that Lingo’s marketing initiatives build the brand, drive the narrative and increase Lingo’s cultural relevance.
·  Brand partnerships: Develop and implement a strategic plan for brand partnerships, aligning with Lingo’s overall marketing and business objectives.
·  Collaboration: Influence and collaborate across cross functional teams to activate initiatives and deliver a consistent brand experience to consumers
·  Analytics: Regularly evaluate the effectiveness of marketing initiatives and refine strategies based on data-driven insights to continually improve brand performance.
·  Budget: Develop and manage the budget, ensuring maximum ROI
·  Communicate brand strategies and performance to internal stakeholders and external partners
·  Stay updated with industry trends, competitor activities, and market opportunities.

QUALIFICATIONS

·  Bachelor's degree in Marketing, Business, or a related field.          
·  Proven experience as a Brand Manager, Brand Partnerships Manager, or similar role, preferably with a minimum of 5 years in the field.
·  Strong analytical, leadership, communication, negotiation, and relationship management skills.
·  Excellence in brand strategy development and execution.
·  Creative thinker with strong analytical skills.
·  Familiarity with the latest marketing trends and best practices.
·  Ability to work in a fast-paced environment and manage multiple projects simultaneously.
·  Customer obsessed in everything you do.             

Preferred Qualifications

·  A Master's degree is a plus.

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

     

The base pay for this position is
$125,700.00 – $251,500.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

LNGO Lingo

        

LOCATION:

United States > Alameda : 2901 Harbor Bay Parkway

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 15 % of the Time

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf