Associate Brand Manager – Therapeutic Nutrition Outpatient Marketing - Columbus, OH

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Our location in Columbus, Ohio , currently has an opportunity for an Associate Brand Manager – Therapeutic Nutrition Outpatient Marketing .

SUMMARY:

This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Outpatient Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Outpatient business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.

WHAT YOU’LL DO

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Responsible for managing marketing activity to Therapeutic Nutrition (TN) Outpatient Healthcare Professionals (HCPs) in the US. This may include gratis and couponing strategy, creative briefing, and CRM program execution

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Collaborates with design team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards

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Identify product/service changes to meet customer needs.

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Responsible for monthly TN Outpatient reporting and analysis across Ensure, Glucerna and Juven brands including updating monthly performance dashboards to inform Brand, Cross functional, and Leadership teams of results and insights

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Leads monthly call with Brands and select Field Reps, captures, and publishes actions items, and is responsible for consulting with brands to develop agendas

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Monitor, analyze and evaluate product program performance to continuously improve results and share insights with Brand, Cross Functional, and Leadership teams

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Monitor sales volume, revenues, and costs against forecast to adjust throughout the year to maximize performance

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Prepare sales forecast quarterly in partnership with Brand and Cross Functional teams and manage monthly budget

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Collaborate with internal and external stakeholders to achieve objectives.  These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies

EDUCATION AND EXPERIENCE YOU’LL BRING

Required

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Bachelor's degree in Marketing, Business, or related field; MBA preferred

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2-5 years of brand management, HCP sales or business analytics experience.  Preferred experience in healthcare or food and beverage industry

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2+ years of demonstrated leadership of cross-functional teams

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Time and project management skills, including the ability to work on multiple projects at the same time

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Strong analytical skills and attention to detail

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An ability to think strategically and develop annual plans and financial commitments

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An understanding of trends and an ability to respond to changing customer and HCP needs

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Creativity and an ability to produce innovative and original ideas; Intellectual curiosity

· 
The ability to manage and allocate budgets

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Written and verbal communication skills

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Experience with and an understanding of market research and data

· 
Sales experience a plus

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

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Training and career development , with onboarding programs for new employees and tuition assistance

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Financial security through competitive compensation, incentives, and retirement plans

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Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs

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Paid time off

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401(k) retirement savings with a generous company match

· 
The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

     

The base pay for this position is
$71,300.00 – $142,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANPD Nutrition Products

        

LOCATION:

United States > Columbus : RP02

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 10 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf