[Montblanc] PR Speicalist

Job description

MAIN PURPOSE

·  Enhance Montblanc Maison image by preparing communication action plan based on the global direction and local priorities/initiatives.
·  Assist to plan and execute PR & Communication activities in terms of media, public relations programs and celebrities/influencers endorsements to reach the marketing goals.

 

 

KEY RESPONSIBILITIES

 

Key responsibility 1 – PR

·  Support and execute PR plans and programs aligned with the corporate image and overall marketing strategy to maximize brand publicity
·  Plan and coordinate editorial and media exposure opportunities
·  Develop the press release for products and brand activities to generate impactful publicity
·  Compile and submit monthly clipping & project clipping report to HQ
·  Build and maintain strong relationships with press, stylist and other key PR stakeholders
·  Collaborate closely with the PR agency to ensure quality, on-brand execution in all activities

 

Key responsibility 2 – Celebrities & KOLs

·  Assist in the planning and execution of celebrity & influencer marketing initiatives
·  Manage and control PR samples by co-working with the PR agency
·  Oversee PPL and product gifting for celebrities/influencers

 

Key responsibility 3 – Media

·  Support media planning and execution across print, OOH, DOOH and digital channels by understanding market needs, following HQ guidelines, and ensuring effective local-level execution

 

Key responsibility 4 – PR/Communication Admin

·  Manage all of PR administrative processes
·  Operate SAP system for PO and stock transfers

 

Requirements

·   3 – 5 years of experience in PR/Communication
·  Fluent English skill both written and spoken
·  Proficient in Microsoft program skill
·  BA degree or above
·  Experience on relationship with media, influencers, partners