市场销售部副总监 Assistant Director of Sales & Marketing

Job description

发展、执行、优化、监测和评估酒店的营销策略（目标、策略和行动）以达到和超过预测收入，如房务部、餐饮部和所有其他可产生收入的部门；

To develop, implement, maximize, monitor and evaluate the hotel’s Marketing Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments.

长期检测和评估本地、国内和国际市场趋势，酒店和餐厅竞争者的走向，以确保本酒店的营销和运营总是处在具有竞争力的前沿;

To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.

管理周度收益会议和月度策略会议，以发展和调整营销策略、短期定价和渠道策略;

To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.

监管所有销售策略、战略和执行，应与销售锦囊所述一致，以组织有纪律的强力销售队伍达到销售目标;

To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined Sales Team who achieve their sales goals.

执行策略型营销过程，优化使用可收集到的营销数据来做出理智决策;

To implement the strategic marketing process, maximizing the available marketing data to make sound decisions.

利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系，加强和维持酒店企划书中所制定的品牌定位和概念;

To manage all hotel brand contacts including all sales and marketing communications, to enforce and maintain the hotel’s brand positioning and concept outlined in the hotel’s Annual Business Plan.

管理整合营销策略，包括酒店广告、促销、文件资料和电子营销，以确保它们的整合性、有效性，来保证合理的投入产出比、支出小于预算、并要与凯悦酒店集团的品牌标准、政策和程序一致;

To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with Hyatt’s brand standards, policies and procedures.

监管行销企划、电子营销和公共关系活动，以支持年度营销计划中目标的达成;

To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the Annual Marketing Plan.

回顾收益管理总监/市场分析员编辑的报告和分析，和本部门和相关部门负责人讨论未来的策略、机会和威胁。

To review the reports and analysis compiled by the Director of Revenue Management / Revenue Analyst, and discuss strategies, opportunities and threats within the division, and with the relevant Department Heads.

紧密与其他行政层人员合作，并灵活给予支持，关注酒店整体的成功和酒店客人的满意度;

To work closely with other Leadership Committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.

确保营销部员工和其他部门之间的支持，以“群策群力”精神互相协作

To make sure Sales & Marketing associates work in a supportive and flexible manner with other departments, in a spirit of “We work through Teams”.

Desired profile

Qualifications :

市场营销或旅游酒店管理学士学位；

Ideally with a university degree or diploma in Marketing or Hospitality/Tourism management.

品牌酒店至少两年相关工作经验；

Minimum 2 years work experience as Asst. Director of Sales and Marketing, or Director of Sales in larger operation.

良好的问题解决能力以及人际交往能力；

Good problem solving, administrative and interpersonal skills are a must.