Vice President Marketing Performance and Culture Lead

Job description

Job Advert Details

Some careers shine brighter than others.

If you're looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.

Wealth and Personal Banking serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking an experienced professional to join this team in the role of Vice President Marketing Performance and Culture Lead.

Responsibilities:

·  Spearhead Brand Activation marketing efforts to align with Global HSBC objectives, including overseeing Global sponsorship agreements and campaigns.
·  Develop and execute a comprehensive Marketing Plan (including ROMI and achievement of marketing campaign targets) for digital media campaigns aimed at acquiring and engaging end customers on digital platforms.
·  Create and implement an end-to-end Internal Marketing and Culture campaign strategy to support the IWPB and Network team, enhancing staff engagement as campaign advocates and sources of word-of-mouth marketing internally.

Information

To be successful in this role, you should meet the following requirements:

The ideal candidate should have demonstrated experience in brand strategy and marketing within banking and financial sectors, along with team management skills. Key qualifications include strong analytical abilities, proficiency in digital/online marketing tools, and an understanding of consumer behavior and market trends. Effective communication and interpersonal skills are essential for collaboration, along with a proactive, innovative problem-solving approach. A bachelor's degree in marketing or business is typically required, with a preference for advanced qualifications in digital marketing or brand management.

You’ll achieve more at HSBC


HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment