Digital Strategy Manager

Job description

As a Digital Strategy Manager at Danone Nutricia Campus (DNC), you will lead the multi-channel digital engagement strategy, optimizing content, audience reach, and brand visibility to enhance HCP education and awareness. You will be responsible for crafting impactful, data-driven campaigns that blend creativity and analytics to elevate engagement, drive brand presence, and strengthen DNC’s role as a key non-branded educational platform to provide credible, unbiased nutrition education to HCPs globally. You will work with the Board of DNC comprising of healthcare professionals to implement their vision for amplifying HCP education.

This role reports to the Senior DNC Manager and involves close collaboration with internal teams, agencies, and external partners to develop and scale unbranded digital activations across events, platforms, and key congresses (e.g., N&G, ESPEN, WCPGHAN).

 

Objectives of the Role

·  Develop and execute a multi-channel digital strategy to amplify DNC’s reach, impact, and visibility among healthcare professionals (HCPs).
·  Drive content marketing and brand transformation by shaping narratives that strengthen DNC’s positioning in HCP education.
·  Plan and lead digital activation at key congresses and events, ensuring seamless integration of on-site experiences with multi-channel campaigns.
·  Optimize audience engagement across platforms (LinkedIn, website, email marketing, webinars) through data-driven insights and continuous innovation.
·  Analyze and refine digital performance, using data to enhance content strategies, audience segmentation, and campaign effectiveness.
·  Work with external agencies and cross-functional teams to scale execution, ensuring alignment with business priorities and audience needs.
·  Explore new digital innovations and strategies to evolve content approaches and stay ahead in a rapidly changing digital landscape.

As an ideal candidate, you are a results-driven digital strategist with expertise in multi-channel engagement, content marketing, and brand positioning. You thrive in dynamic environments, combining creativity, data-driven insights, and strategic problem-solving to craft high-impact campaigns that resonate with diverse audiences.

 

Education & Experience

·  Master’s degree in Digital Marketing, Communications, Business, Science, or a related field.
·  Minimum 3 years of experience in digital marketing, content strategy, or audience engagement, preferably within healthcare, life sciences, or nutrition.
·  Proven success in growing digital presence, increasing audience engagement, and optimizing digital platforms for scale.

Key Skills & Competencies

·  Strong digital strategy expertise, with a focus on content marketing, audience engagement, and performance optimization.
·  Experience in multi-market digital activations, ensuring seamless integration across platforms and campaigns.
·  Data-driven approach, with a strong ability to analyze insights and refine engagement strategies for maximum impact.
·  Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decisions.
·  Creative problem-solver, comfortable experimenting with new ideas, emerging trends, and digital innovations.
·  Ability to manage multiple projects and deadlines in a fast-paced environment.

At Danone, we offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days annual leave and several discounts on a collective health insurance and even on some of our products. In the Netherlands we also offer a hybrid working environment which enables each team to meet our people's desire for flexibility. Across our 3 office hubs in Hoofddorp, Rijswijk and Utrecht this helps us create better opportunities for connection & synergies across our entities, teams, functions and categories.

 

What’s next?

Hit the “apply now” button. After your application deadline first feedback will follow within 2 weeks. In case you are invited to the selection process you should expect to receive feedback 2 weeks after each step of the process

To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our website.

 

Need more information? Please contact Robin Hiariej, Talent Manager via robin.hiariej@danone.com .

* all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.