Digital Marketing - Senior Acquisition Manager

Please apply via the Cisco Meraki portal.

At Cisco Meraki, we know that technology can connect us, empower us, and drive us. By simplifying powerful technology we can free passionate people to focus on their mission. As the fastest growing cloud-managed team in the world, our products and technology architecture are changing the face of enterprise networking and making cloud-managed IT a reality.

We're seeking a Digital Marketing Manager to join our Digital Marketing team to help run and optimize our paid digital advertising efforts in our in-house growth agency. If you're growth-minded, excited about running tests, experimenting, and using paid digital campaigns to increase leads and sales, we want to talk to you.

Your day-to-day will involve running and optimizing ads on channels like paid search, display, and social. You'll meet with other marketing stakeholders to plan new demand generation campaigns with our campaign strategists and report on effectiveness across channels, campaigns, and ad variations. You should have a strong grasp of digital advertising tools and the strategic levers you can pull to increase campaign effectiveness. You'll also be a liaison to our external agency and other digital marketers within Cisco.

This role is 100% based in our amazing San Francisco office.

RESPONSIBILITIES

• Brainstorm paid digital marketing campaigns with internal Campaign Strategists
• Execute on campaigns on platforms like Google Ads, Facebook, LinkedIn, and Doubleclick
• Track spend and report on in-market campaigns to determine ROI
• Suggest, build, and measure conversions of new audiences, targeting strategies, and ad tests
• Work closely with external agencies/vendors to track progress of campaigns
• Help forecast leads from digital channels and build the case for budget
• Identify and share trends and learnings with stakeholders and the larger team

REQUIREMENTS

• 3+ years of experience managing paid advertising campaigns
• Experience building and optimizing ads on tools like Google Search Ads, LinkedIn Ads, Facebook Business Manager/Ads Manager, and Google Doubleclick Bid Manager/Campaign Manager
• Comfortable with analytics platforms like Google Analytics or Adobe Analytics
• Innovative and creative problem-solver with strong communication skills
• Exceptional collaborator, open to idea/project iteration
• Able to prioritize and execute on multiple projects with various collaborators
• The ability to distill and explain complex ideas to stakeholders
• Bachelor's degree

BONUS - LET US KNOW IF YOU HAVE

• Experience with Marketo and Salesforce
• Google Ads Certifications
• Written fluency in multiple languages

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.