Offers “Basf France”

Expires soon Basf France

Executive Specialist B2B Digital Marketing / e-commerce (m/f/d)

  • Berlin, GERMANY
  • Marketing

Job description


From chemicals that help surfers stick to their boards to plastic additives that help with mechanical recycling of waste; from brake fluids to coolants for batteries in electric vehicles: our performance chemicals make a difference in everyday life. Our industrial B2B businesses typically lead their markets and serve customers around the world from chemicals, plastics,consumer goods, natural resources or automotive industries. Join us on our journey to develop those businesses in the digital age!


Be part of our team in Berlin and drive digital marketing and e-commerce for 10 strong industrial B2B businesses.

·  Together with our business units, you develop and implement B2B digital marketing and e-commerce strategies that drive brand awareness, lead generation, revenue growth, and efficiency.
·  You enable marketing managers to use digital technology for their businesses by defining targets and actions together. You provide hands-on support to establish the use of digital technology as a normal practice.
·  You disseminate know-how on planning and implementing digital markeing and e-commerce into the organization.
·  You work with our team of web developers to understand and optimize current (online/offline/hybrid) customer journeys o You analyze data to optimize customer journeys and campaigns.
·  You continuously experiment with state-of-the art approaches and bring new know-how to the organization.
·  You ideate and experiment how our business models can develop to comprise digital elements of revenue generation.
·  You lead the digital marketing community in our divison and are an ative participant in the digital marketing community of the global BASF group.


·  degree in business, business technology or relevant apprenticeship and relevant work experience
·  good understanding of global marketing strategies, ideally in B2B
·  at least 3 years hands-on work experience in online marketing / e-commerce or with building new digital business
·  deep understanding of state-of-the art online marketing methodology, typical global market leading tools, and KPI
·  Expert knowlege of marketing automation tools (ideally Salesforce Marketing Cloud) and advertisement toolsets (Google Ads, LinkedIn)
·  Experience with global B2B marketing strategies
·  Strong communication skills in English and hands-on pioneer mindset
·  Comfortable with building new things in an agile, iterative manner and monitoring business impact to adapt


·  Modern sustainable office building in Berlin-Prenzlauer Berg with flexible working options, rooftop terrace and cafeteria for innovative and team-focused collaboration.
·  Flexible working hours so that you can organize your working and private life according to your needs.
·  Team and company events in which we celebrate our achievements and live up our team spirit.
·  Gross annual salary (full-time): € 55,000 - 60,000, depending on professional experience and qualifications. In addition, you can expect a bonus depending on the company's success and individual performance.


Do you have any questions about the application process or the position? Please reach out to Neha Gupta, Tel.: +49 30 2005-59474.

As an international service hub, the BASF Services Europe GmbH bundles a wide range of services for the BASF Group throughout Europe. In the heart of Berlin, we combine expertise in the areas of finance, HR, supply chain, procurement, product safety and IT. We focus on digital and customer-focused solutions, to create services for future. Learn more about us and our location-independent work models at

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Make every future a success.
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