Senior SEO Specialist

Job description

SENIOR SEO SPECIALIST – CONSUMER - NATIONWIDE

At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2025 and a Great Place to Work. As a leading global insurance and asset management brand, we prioritise care for our customers, the planet, and each other. We hire the very best people to further our commitment to caring and securing the future for our customers. 

We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part of an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being. 

Let’s care for tomorrow, so we can create a better future together, for everyone. 

About the role

• Developing content and optimisation plans for all products, ensuring alignment with SEO best practices and coordination with agency partners for technical and copywriting support.
• Developing cross-functional processes to oversee implementation of SEO recommendations by working closely with product, legal, compliance, and technical stakeholders.
• Developing data-driven SEO strategies through analysis of search rankings, web analytics, and competitor insights to enhance website performance and organic visibility.
• Developing and managing end-to-end content initiatives, from keyword research and content briefing to stakeholder approvals, UAT testing, and post-launch analysis.
• Developing integrated SEO reporting frameworks that feed into broader Consumer reporting suites, providing clear performance updates to stakeholders.

About you

• Tertiary qualifications in Marketing, Digital Marketing, IT, or a related field are desirable.
• Extensive experience in SEO execution and best practices, with a strong understanding of on-page and technical optimisation.
• Solid background in website design, information architecture, and digital marketing channels including SEM, display, social, and email.
• Proficiency with Adobe Experience Manager or similar enterprise-level CMS platforms, including an understanding of their capabilities and limitations.
• Strong knowledge of web technologies (HTML, Java, server-side scripting) and analytical skills to interpret data, track performance, and report on key digital metrics; experience with agile delivery and customer journey mapping is an advantage.

Benefits and perks

• Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day!  

• Flexible Work-Life Balance: Enjoy flexible and remote work options and workplace adjustments, with support for your work/life balance.  

• Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources. 

• Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer! 

• For more details about our benefits, visit the Allianz Careers site. 

About our culture

We care about everything that makes you, you. We believe in a workplace that celebrates inclusion and equal opportunity, where people of all genders, ages, religions, sexual orientations and abilities are not only welcomed but valued for the unique perspectives and talents they bring to work.  We’re committed to fostering an environment where everyone belongs and can thrive and reach their fullest potential. 

Adjustments and support

If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to careers@allianz.com.au for a confidential conversation.