Marketing Manager, ASEAN

Job description

Allianz Trade is a leader in the trade credit insurance market and embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.

This role is reporting to the Commercial Director, ASEAN.

Key Responsibilities: 

The Marketing Manager is responsible for formulating and translating a market strategy into concrete actions and initiatives to achieve the commercial objectives in ASEAN  and contribute to the broader APAC marketing ambition.

•    Steer strategic projects and manage business-wide initiatives for the ASEAN markets
•    Lead, manage and execute all sales reporting & planning for both local management & regional / global requirements. 
•    Support ASEAN Commercial Director to develop and support growth initiatives across multiple channels and ensure alignment with sales teams
•    Provide research, data analysis and insights to support commercial planning, NPS and regional initiatives.

•    Support marketing & communication activities, working closely with all Allianz entities to deliver the Allianz Trade proposition to the market
•    Develop country-specific marketing strategy including communication to support ASEAN Commercial Director, in alignment with Regional office
•    Create, manage and execute APAC and ASEAN content plans, including articles, product pages, brochures, case studies and thought leadership.
•    Track content performance (organic traffic, engagement, lead impact) and optimise continuously.
•    Ad hoc support to CEO ASEAN for strategic projects
•    Act as the regional ‘Super User’ for Salesforce.com responding to local, regional and global needs. Provide on-going training to users and resolving issues.

Job Requirements:

•    Minimum 3-6 years experience in similar position
•    Strong proficiency in Microsoft ExcelSalesforce.com or similar CRM experience 
•    Experience in managing and analyzing large sets of data
•    Excellent organizational and interpersonal skills
•    Excellent writing and communication skills
•    The ability to adapt to changing pressures and workloads
•    Strong team player, able to convince without authority
•    Ability to translate technical or insurance concepts into clear, engaging content
•    Familiarity with digital content metrics such as SEO, engagement and conversion indicators
•    Experience in market planning preferably in B2B and Insurance/financial services