Marketing Lead - Advertising Team

Job description

12 month Secondment – maternity cover

Role Purpose  

This is an excellent opportunity if you have experience in Media, Campaigns and Events and a passion for pets to join the Allianz Specialty Marketing team to maximise Petplan’s brand awareness and help retain our position as the UK’s No.1 pet insurer.

Location: Datchet, Slough (hybrid – 1 to 2 times per month in the office)

Salary Information

Circa 40k

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

You will be reporting to the Advertising Manager supporting Above The Line (ATL) media execution and leading marketing campaigns, PR, sponsorship and events to help deliver sales for our dog, cat, rabbit and horse insurance products.

• Collaborating with the media agency and internal/external stakeholders to support delivery of ATL media and business KPIs
• Delivering the campaign calendar including nomination campaigns for Petplan’s Veterinary Awards and Animal Charity Awards, working with internal stakeholders and agencies and ensuring activity is delivered on time and within budget and achieves KPIs.
• Campaign reporting and data analysis.
• Working on PR campaigns as required and leading digital PR activity to support SEO strategy
• Lead external B2C events and sponsorship activity
• Copy writing and reviewing content for a range of different communications such as articles, customer communications and digital advertising.
• Support the production of social media assets, advertising, imagery and content inline with business objectives. 
• Optimisation of campaign/advertising performance to drive increased response/sales
• Management of campaign/event/PR budgets
• Deputize for the Advertising Manager when required

Essential Skills

• Autonomy and accountability in managing projects
• Marketing campaign, media and PR experience 
• Leadership skills and ability to influence
• Attention to detail
• Copywriting skills and exceptional proof reading
• Experience working with external agencies
• Experience working cross-functionally and liaising with a range of internal stakeholders
• Confident using all Microsoft Office programs
• Highly motivated and flexible approach
• Strong numerical skills, with ability to understand and interpret data.
• Enthusiastic about brands and communication, keeping up-to-date with what is happening in the field of marketing 

• You’ll have evidence of success in combining commercial awareness/acumen with creative flair
• Good organisational and planning skills with a natural ability to work cross functionally, communicate clearly and lead others are essential for this role

We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.Hr-recruitment@allianz.co.uk

For any inquiries or to submit your application, please contact: Cathryn Thomas

If you are an at-risk candidate facing potential redeployment, please include this information in your CV.

Closing date: 24th March 2026

We reserve the right to close the advert early if we reach enough applications.