Senior Marketing Manager
Dubai, UAE Marketing
Job description
Company Description
We are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.
To join our Group, please visit https://careers.accor.com/
Job Description
· To proactively manage a strong online presence of the property based website on all major search engines.
· To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
· To protect the hotels brand standards in all online presence and to follow the hotel web policies
· Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
· Manage all e-marketing databases
· Explore all online marketing and affiliate opportunities for all hotel segments
· Manage hotel website CRM and promotional activity
· Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
· Conduct website audits and research online market intelligence
· Manage email marketing campaigns and direct promotional activity to customers online
· Web links with associated events or activities occurring in the regions
· To facilitate e-marketing and direct marketing initiatives through Social Media.
· Gather and analyze intelligence on markets' threats and opportunities.
· Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
· Stimulate support and development of the online strategy within the hotel.
· Additional tasks as necessary depending on business needs
Qualifications
· Digital Marketing savvy.
· Good communication skills.
· Good English language skills.
· Comfortable working with photo-editing software
· Familiarity with Google Analytics or other web analytics tools and metrics.