Manager, Loyalty Operations, Marketing & Communications, Vietnam

Job description

Company Description

WHY WORK FOR ACCOR

•Employee benefit card offering discounted rates at Accor hotels worldwide.

•Develop your talent through Accor’s learning programs.

•Opportunity to grow within your property and across the world!

•Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.

Job Description

Brand Marketing:
•Ensure a comprehensive understanding of the Group's brands, standards, and DNA, preserving brand integrity in all communications and identity elements.
•Serve as the custodian for all associated brand elements, including communications, products, and services, focusing on driving brand compliance among hotels.
•Implement brand initiatives and programs in collaboration with the Hub Marketing team.
•Assist hotels in planning and managing hotel photo and video shoots and the approval process.
•Enhance the knowledge base of field marketing specialists through training and coaching.
•Support the opening of new hotels, ensuring adherence to brand guidelines
•Regional support for LQA and BARE brand audits.
Loyalty
•Develop , execute and analyze offers and promotional activities for ALL and Accor Plus.
•Define and communicate attractive offers and events to members (Stay,
•Drive recruitment of members through hotel and digital recruitment channels.
•Drive Loyalty KPI’s for the destination and country member base.
Guest Experience
•Support Operations teams in driving regional performance of all Guest Quality metrics, including RPS/NPS .
•Monitor and drive use of systems and tools, including I Auditor, ACDC, Pulse.
Communications
•Serve as the primary contact for media requests in the Vietnam market.
•Coordinate and optimize media and KOL requests within and outside Vietnam.
•Write and distribute strategic press releases and press kits.
•Lead the organization of press interviews, inquiries, media presentations, conferences, inbound and outbound familiarization trips, and other PR events.
•Manage the PR agency (where applicable) to ensure optimal output.
•Cultivate relationships with media and KOL’s ) while pitching corporate and brand messages.
•Monitor media coverage in in country publications and submit clippings.
•Support the development of relationships with in country tourism bodies and travel partners.
•Assist General Managers and hotel communications teams in Vietnam with media, blogger, and influencer requests, opportunities, events, and strategies.

Qualifications

Bachelor Degree in Advertising, Marketing or Communications or related field
•Minimum of 3 5 years experience in a Marketing or Communications role
•Advertising or Marketing or PR Agency experience will be advantageous.

Strong people management skills and experience.
Excellent communication and presentation skills in Vietnamese and English languages.
Results oriented mindset.
Ability to work independently and as part of a team.